Executive Director of Sales

2 days ago

Gilbert AZ United States Graduation Solutions Full time

Major Function:
The Executive Director of Sales & Marketing provides strategic leadership and direction for the Sales and Marketing departments. This role is responsible for driving revenue growth, overseeing brand positioning, enhancing customer acquisition and retention, and managing the development and execution of marketing campaigns. This position is critical in aligning sales goals with the organization’s strategic objectives, fostering cross-departmental collaboration, and utilizing data-driven insights to enhance performance and market share.

Key Performance Indicators:
Revenue Growth Rate: This KPI measures the percentage increase in revenue over a specified period (e.g., quarterly or annually). It reflects the effectiveness of sales strategies and team performance in meeting or exceeding revenue targets.
Customer Acquisition Cost (CAC) to Lifetime Value (LTV) Ratio: This ratio compares the cost of acquiring new students/customers to the long-term value they bring to the company.
Brand Engagement Rate: This KPI measures engagement levels across marketing channels, such as website visits, social media interactions, email open rates, and click-through rates.

Key Responsibilities:
1. Strategic Sales Leadership: Develop comprehensive sales strategies aligning with organizational objectives. Lead the sales team to meet or exceed revenue targets through strategic account management, pipeline development, and effective sales forecasting.
2. Brand and Marketing Strategy: Oversee the creation and implementation of the marketing strategy to position the brand effectively in the market.
3. Customer Acquisition and Retention: Spearhead initiatives to enhance customer acquisition and retention rates, utilizing customer insights and market research.
4. Performance Analytics and Reporting: Implement performance metrics to measure the effectiveness of sales and marketing efforts.
5. Cross-functional Collaboration: Work closely with various teams to ensure alignment on sales and marketing initiatives.
6. Perform other related duties as assigned.

Skills:
Oral Communication Skills, Written Communication Skills, Customer Relations, Customer Service, Operations Management, Project Management, Professionalism, Time Management, Computer Literacy, Keyboard Skills, Reading Skills, Organizational Leadership.

Qualifications:
Degree: Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred. Or 10+ years of equivalent and relevant experience in sales/marketing senior leadership.
Experience: At least 8 years of experience in a senior sales or marketing role with a track record of successful revenue growth.

List of Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently in an 8-hour shift is required to sit; stand; walk; kneel; crouch; stoop; balance; climb; use repetitive motions; lift up to 25 lbs; reach with hands and arms; use hands to finger; handle or feel and look at a computer or hand-held screen for long periods of time.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to perform this job. Occasional evening and weekend work may be required as job duties demand.

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