Assistant, Experience and Site Merchandising PA

5 days ago

Philadelphia PA United States TalentBurst Full time
Title: Assistant, Experience and Site Merchandising
Location: Hybrid? in Philadelphia PA 19109
Duration: 2+ Months
Shift: M- F (9-5)
Description:
  • Fame House, Clients US eCommerce division, is looking for a Assistant, Experience & Site Merchandising to provide support on frontend customer experience & optimization.
  • This person will support the Experience & Site Merchandising leads and the broader cross-functional team to develop & execute strategies to improve customer conversion, acquisition & retention rates.
  • Daily tasks include preparing analysis with insights and recommendations and keeping project management systems up-to-date.
  • The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment at our office in Philadelphia, PA.
Looking for:
Support eCommerce experience & site merchandising efforts for our roster of stores, including:
Front-End Experience & Site Merchandising:
  • Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
  • Deploy upsell & cross-sell tactics to increase average order value.
  • Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).
  • Merchandising third-party sales channels like Spotify.

Campaign & Promotion Strategy:
  • Assist with the creation of promotional strategies around new music and merch releases.
  • Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
  • Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales.
  • Use bespoke content for artists or brands (e.g., blog posts, videos) to increase traffic and engagement.
  • Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.

Customer Acquisition & Retention:
  • Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).
  • Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
  • Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV).

Performance Analysis & Optimization:
  • Track, analyze & report performance to drive optimizations and inform planning & strategy.
  • Create reports to provide to labels and rights owners.
  • Gather customer feedback through surveys & social listening.

Bring your VIBE:
  • 1-2 years working in marketing or related fields (college courses or internship or experience is OK).
  • Excellent communication and interpersonal skills (verbal and written).
  • Strong work ethic, highly motivated, upbeat personality, team player, no ego.
  • Tech-savvy, strong computer/internet/research skills
  • Passionate about music and a solid understanding of fandom.
  • Strong passion or interest in eCommerce.
  • Strong critical thinking skills.
  • Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work
  • Self-accountability to follow through with proper, consistent updates to stakeholders.
  • Strong attention to detail.
  • Understanding and working knowledge of analytics and reporting.

A plus, but not required:
  • Experience in the entertainment industry
  • CRM/Email marketing experience
  • Understanding of UX principles and consumer behavior
  • Frequent online shopping
  • Project management experience
  • Experience with Shopify
  • Basic Photoshop skills

#TB_EN

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