Marketing Manager, Dermatology

4 weeks ago

Parsippany NJ United States Zoetis, Inc Full time
The Marketing Manager for Dermatology Professional will be responsible for collaborating on strategy, planning, and execution of professional marketing efforts for our dermatology portfolio including, Apoquel and Cytopoint.This individual will lead our multi-channel marketing efforts in the professional channel.Key Responsibilities
  • Develop, implement, and measure marketing initiatives directed to the veterinarian that support the immediate and long-term growth of the portfolio.
  • Lead CRM and Next Gen Sales Engine digital optimization, Trade Show strategy, and Medical Education and Derm Speakers Bureau
  • Serve as the primary marketing partner to provide materials and programs to the B2B marketing team, the Sales Force, and all channel partners to support demand creation efforts.
  • Collaboration with Sales Force colleagues in identifying insights and opportunities for effective implementation of professional programs including execution of POAs.
  • Be highly responsive in managing all communications with customers, specifically Account Managers, Executive Account Managers, Area Business Managers, Corporate Accounts Teams, Retail Teams, Professional Services Veterinarian Teams, Distribution Teams, and Senior Management.
  • Rigorously monitor and gather key veterinarian insights, competitive activities, and market insights to incorporate into effective marketing strategies.
  • Actively collaborate with multiple internal stakeholders (Technical Services, Marketing Managers, Commercial Team, Communications, Business Analytics, Market Research, Regulatory, Legal, Finance, Pricing, Learning & Development, Manufacturing, etc.) to deliver against our key strategic priorities.
  • Develop and manage business-critical analyses and dashboards used to support marketing activities for the portfolio. Manages the analysis of sales and customer data to identify actionable insights, trends, and recommended actions.
  • Effectively direct and manage external agencies in the development of professional marketing campaigns, selling materials and medical education.Qualifications & Experience
    • 5+ years of marketing or related experience with demonstrable success. Animal health and veterinary marketing experience is preferred.
    • Bachelor's degree with a concentration in Business or a relevant major.
    • Excellent understanding of science-based marketing and the marketing process.
    • Proven ability to develop and deliver best-in-class marketing plans and programs to address a dynamic market.
    • Demonstrated experience in influencing a team from a key role in a strategic business initiative.
    • Ability to favorably influence people without direct authority.Strengths in team and relationship building.
    • Strong written and verbal communication, project management, and computer software skills among standard company programs.
    • Highly responsive and results oriented. Strategically agile and energized by a fast-moving environment.
    • Strong financial analysis skills and proven ability to manage budgets and expenses.
    • Strong business acumen, analytical thinking, and problem-solving skills with attention to detail.
    • Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude.
    • Ability to travel to internal and external meetings, and customer interactions (25%).LocationThis position is based in Parsippany, NJ and may require occasional travel for industry conferences, professional meetings, and collaboration with key stakeholders.Full timeRegularColleagueAny unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

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