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Sr. Manager, Communications
1 month ago
Mission: Lead the development, execution, and management of the public relations strategy for all of MGA Entertainment’s consumer brands and all new brand launches. Ensure alignment with overall business objectives and those of each brand to create relevant PR tactics that will drive awareness and purchase intent and differentiate MGA brands from the competition.
Responsibilities:
- Lead the development, execution, and management of the public relations strategy for all of MGA Entertainment’s consumer brands and all new future brand launches.
- Collaborate closely with business owners, brand teams, and other cross-functional teams to ensure alignment of consumer communications efforts within overall business objectives.
- Develop consumer public relations programs across a wide range of channels using unique tactics to deliver maximum brand exposure while working with local, national and international players, media outlets, and influencers.
- Execute and manage the creation and dissemination of all communications including, but not limited to, press releases, Q&As, briefing documents, statements, articles, posts, pitches, and fact sheets.
- Earned influencer relationship management, including collaborating with brand teams on mailers for new brands and products.
Requirements:
- Bachelor’s degree in public relations, communications, consumer marketing, or related field from a four-year college or university.
- 5 – 7 years of experience in public relations or consumer communications within toy and/or entertainment industries or a similar consumer goods sector. Prefer mix of agency and in-house experience, but not required.
- Proven expertise and experience in executing innovative, targeted PR campaigns that have generated national and/or international media and influencer coverage.
- Exceptional writing and editing skills.
- Demonstrated project management skills are necessary, as well as the demonstrated ability to collaborate with and influence others with or without direct authority.
- Strong leadership skills.
- Demonstrated expertise in digital marketing across various platforms.
- Willingness to roll up your sleeves and deliver results.
- Passion for toys, children's entertainment, and generating attention-capturing storytelling.
