Marketing Associate
2 weeks ago
All-In-One Scriptless Test Automation Solution
Location: Minneapolis
Duration: Expected 6 months contract with possible extension
Job DescriptionPay Rate: $24/hr.
Featured Benefits:
- Medical Insurance in compliance with the ACA
- 401(k)
- Sick leave in compliance with applicable state, federal, and local laws
Job Summary:
The Marketing Associate works in conjunction with the ADO Marketing Manager to grow independent eye care practices in a defined territory. This position is responsible for managing a wide range of marketing processes and projects, facilitating the creation of marketing collateral, promoting and executing marketing plans, developing brand cohesion, and increasing revenue across all business channels. Responsibilities include tracking and reporting results of all marketing initiatives and recommending improvements as necessary.
Need to have valid driver license
Job Responsibilities:- Oversee full scope of assigned member accounts and ensure member satisfaction and execution of marketing program deliverables.
- Assist in the development of yearly strategic marketing plans for each member.
- Measure, track and report results and adjust programs to continually improve performance.
- Optimize member lead generation and nurturing processes through email, content, and social media programs.
- Manage relationships and coordinate marketing activities with customers, internal team members, and external partners.
- Ensure all program elements align with client strategy and brand guidelines.
- Take ownership of project execution and performance for all assigned customers.
- Partner with team members across the organization to produce campaigns on time and on budget with flawless execution that meets/exceeds client expectations.
- Work with ADO Marketing Manager to develop detailed marketing plans, schedules, and track costs & billing.
- Become a trusted resource for clients and internal teams, leveraging the ADO Marketing program while solving client challenges and driving growth.
- Actively participate in and/or conduct member calls to implement marketing initiatives.
- Analyze response data for all marketing efforts to determine return-on-investment.
- Develop and formulate marketing materials and strategies including internal collateral, direct mail, print advertising, online display ad campaigns, social media, SEM/SEO, member communications, and event coordination.
- Develop public relations and community outreach efforts for member practices on a market-specific basis.
- Collaborate with creative teams to produce new marketing materials and/or adapt existing collateral.
- Coordinate website development and/or modifications with the Web & Media team.
- Effectively communicate through the proofing process as intermediary between vendor and customer, following projects from inception through completion.
- Create, proof, edit, and/or repurpose content for various media.
- Utilize CRM and data warehouse tools to create and monitor performance metrics, providing these to division leadership.
- Maintain a neat, clean, and organized work area.
- Understand and follow all company and manufacturer’s policies and procedures, assuring compliance with attendance & safety rules. Maintain confidentiality of proprietary and HIPAA protected information.
- Assist others as necessary to keep work current and meet deadlines. Cooperate with coworkers and demonstrate a good attitude.
- Perform other duties as assigned.
- BA or BS Degree in Marketing and a minimum of three years of related marketing experience or equivalent combination of education and experience.
- Excellent organization and project/campaign management skills.
- Proactive problem-solver with excellent communication skills, ensuring all stakeholders are aligned regarding project status, deliverables & timelines.
- Creativity, flexibility, time management skills, and strong verbal and written communication skills are required.
- Proficiency in utilizing CRM systems, data analysis, and Microsoft Office applications.
- Experience in Adobe design programs preferred (Photoshop, InDesign, and Illustrator). Occasional travel (25%) to industry events and ADO events may be required.
- Occasional weekend travel is required. Must possess and maintain a valid driver’s license and insurable driving record that complies with the Company Motor Vehicle Policy.
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