Senior Data Scientist, Advertising
3 weeks ago
Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the teamWhen you join our Core Analytics Team, you will be part of a centralized analytics team with all the benefits that entails: a world-class peer group to support you, centrally maintained tools, learning & development, and more. We collaborate closely with our Engineering, Product, and Business teams to deliver data-driven insights and capabilities for our stakeholders.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
About the roleRoku is looking for a Senior Data Scientist to join our Core Analytics team and focus on our ads business. With a focus on creating impact, you will collaborate with business partners, product managers, and engineers to solve challenging business/analytical problems. This role will play an integral part in influencing business decisions by identifying trends, developing measurement frameworks through designing A/B tests or leveraging causal inference methods, and creating customer segmentation based on behaviors and CLV to provide actionable insights and recommendations for targeting strategies. You will own problems end-to-end, delivering insights and models to drive customer conversions and building data pipelines, dashboards, and automated reports to support them. The successful analyst will tell a compelling data story that reads beyond the numbers and provides strategic insights. Being a thought partner to our executive business leaders, good communication and presentation will be a crucial aspect of this role.
What you’ll be doing- Build reporting data pipelines and dashboards to ensure stakeholders can access accurate, timely, and actionable insights
- Design and execute A/B tests to optimize performance across Roku’s platform
- Work directly with stakeholders to understand key business questions that will accelerate and optimize streaming subscription payments for Roku
- Analyze structured and unstructured data and communicate insights to help stakeholders solve business problems, identify trends and make data-driven decisions
- Deliver presentations to clearly and effectively communicate findings and recommendations to stakeholders
- Translate complex technical topics into clear business recommendations
- Provide feedback directly to leadership and stakeholders across the company on performance of various initiatives and untapped opportunities
- 4+ years of relevant experience as a data analyst or data scientist in technology, e-commerce, finance, or ad-tech (heavy AdTech)
- Excellent command of SQL and experience working with Big Data
- Experience coding in R or Python
- Experience with data visualization platform like Tableau, Looker, etc.
- Statistics knowledge: A/B testing, statistical inference, interpretation of data, etc.
- Familiarity with the ad tech terminology and landscape, including prior experience working with DSP, SSP, ad server, and/or DMP data
- Strong written and verbal communication skills
- Ownership mindset, you own end to end lifecycle of a product starting from ideation, rollout to post-launch performance tracking
- Academic background in math, physics, computer science, economics
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
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