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Content Marketing Associate
1 month ago
The Content Marketing Associate plays a critical role in driving the creation and execution of merchant-facing content to educate, engage, and enable Recharge brands. As the owner of Recharge’s content, you will be responsible for developing high-impact, data-driven content such as case studies, blogs, decks, playbooks, webinars, and other merchant-dedicated resources.
You will collaborate cross-functionally with team members on Customer Marketing, Product Marketing, and Customer Success to create content that supports marketing campaigns, lifecycle communications, and customer enablement.
The ideal candidate is a creative storyteller who excels at creating informative content that resonates with merchants while aligning with Recharge’s overall business goals. If you’re passionate about content creation, have experience with a variety of formats, and have a knack for written communication—this role is perfect for you.
What you’ll doContent creation:
- Own the development of content including blogs, case studies, playbooks, webinars, etc.
- Ensure content is data-driven and aligns with merchant needs, providing valuable insights and tools that drive business outcomes.
- Propose co-marketing opportunities with brands to increase brand visibility, and create value for both Recharge and the partner brand.
Cross-functional partnerships:
- Collaborate with Customer Marketing, Product Marketing, and other stakeholders to create and deliver content that aligns with timely marketing initiatives, including product launches.
- Partner with internal teams to identify content gaps and opportunities for improving the merchant experience.
Event support:
- Create and adapt content for merchant-facing events.
- Assist with speaker selection, preparation, and content for Recharge’s annual user conference.
Content distribution and optimization:
- Develop a process to ensure content is effectively distributed across multiple internal teams/channels for maximum reach.
- 3+ years of experience in content marketing, preferably in the ecommerce, SaaS, or B2B space.
- Proven ability to own end-to-end content creation, from ideation to distribution, across various formats including blogs, reports, case studies, and webinars.
- Strong writing, editing, and storytelling skills with a commitment to producing high-quality, impactful content.
- Familiarity with SEO best practices and content optimization strategies to drive organic web traffic.
- Ability to leverage data and analytics to inform content strategy and drive continuous improvement.
- Excellent project management skills, with the ability to manage multiple content initiatives and meet deadlines in a fast-paced environment.
- Passion for ecommerce, subscriptions, and empowering brands to succeed through valuable content.
