Social Media Manager
2 weeks ago
Hybrid position, Burlington/ Boston, MA.
Come Hack With Us
Join us on our mission of protecting organizations against the most advanced attackers in the world
Pentera is the leader in Automated Security Validation, allowing every organization to test with ease the integrity of all cybersecurity layers, unfolding true, current security exposures at any moment, at any scale. As a result, thousands of security professionals and service providers worldwide use our platform to guide remediation and close security gaps before they are exploited.
Pentera is a hyper-growth cybersecurity unicorn dedicated to helping companies validate and improve their cybersecurity resilience. With 1,000 customers worldwide, we are focused on growing our brand through effective and creative social media efforts
Penterians are one team with a shared mission. Become a Penterian – change the way the world does cyber.
About the role:
We are looking for an experienced, high-energy, tech-savvy individual to help build Pentera’s position as a top tech company. In this role, you will own Pentera’s organic social media channels, playing a key role in defining the strategy, guidelines, and editorial planning processes of our social media campaigns. In addition, you will be assisting our overall communications efforts, contributing to customer-targeted integrated campaigns, and creating content that can be leveraged across channels.
You will collaborate closely with our Customer Operation Managers, Sales, HR, Product Marketing, and Digital Marketing teams to best communicate with Pentera’s customer-base and wider cyber community.
As Social Media Manager at Pentera, you will:
- Own the social editorial calendar and manage the day-to-day posting on Pentera’s social properties, including LinkedIn, X, Instagram, Facebook, Youtube and other third-party publication sites. Monitor and respond to audience comments.
- Write and edit engaging, relevant social post copy that quickly hooks our target audience of cyber experts and generates engagement. Initiate original, creative, and engaging content in different formats to keep our story fresh.
- Conduct research and analysis to identify industry trends, potential campaign opportunities, and effective communications strategies.
- Build and manage community advocacy programs, supporting them with content to post on their social profiles.
- Plan and execute a paid influencer program that will help to promote our brand message.
- Write and publish posts on behalf of executives. Ensure content is tailored to reflect their voice and professional persona.
- Maintain our Brand Ambassador program of internal SME’s.
- Report on community growth and engagement on a monthly and quarterly basis.
As a member of the Brand and Communications team, you will also:
- Facilitate our customer community webinars, plan the sessions, support set-up and report on program performance
- Prepare a monthly customer newsletter
Requirements:
- 4+ years of experience in social media marketing within the cyber security industry.
- Hands-on experience in building, managing and reporting on social strategy, a social content calendar, and day-to-day execution on social media channels including LinkedIn, X, Facebook, YouTube, and Instagram.
- Passion for technology and being on top of tech innovation.
- A good understanding of cybersecurity concepts and terms - an advantage
- Strong familiarity and knowledge of security forums and discussion channels, such as Reddit, BlackHat/DefCon, RSA and Medium - an advantage.
- Engaging writing skills and the ability to develop creative copy and visuals,
- A true social media expert, tracking the latest trends, with a pulse on what makes a post perform.
- A collaborative team player with great interpersonal skills and the ability to work cross-functionally.
- A strong dislike for marketing buzzwords - you write like you talk.
We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates from all backgrounds to join us
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