AEM and Target Personalization Specialist

3 weeks ago

Littleton CO United States Dish Full time
Company Summary

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network---.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities

Boost Mobile is seeking an experienced digital marketing professional with expertise in developing, authoring and implementing personalized customer experiences using Adobe Experience Manager and Adobe Target while driving significant engagement and conversion rates through data-driven targeting and A/B testing. This role is part of the Product Marketing Operations team. This team is instrumental in developing a sophisticated, best-in-class digital marketplace for our retail wireless brands while operating as a growth engine for our organization's larger retail wireless ambitions ... this business unit holds high expectations for this team.

The ideal candidate will have experience creating, updating, and publishing web pages and components within Adobe Experience Manager as well as with creating targeted content within the AEM platform, utilizing Adobe Target's features to deliver personalized experiences based on user data, and demonstrating a strong understanding of A/B testing and campaign optimization strategies. This role demands a high level of ownership, effective communication, and meticulous attention to detail. We are looking for a self-motivated, curious, independent, detail-oriented, and driven individual to excel in this position.

Key Responsibilities:
  • Create web pages and components within Adobe Experience Manager (AEM) based on designs and wireframes
  • Work in a cross-channel environment publishing content for desktop/laptop and mobile devices
  • Work with the creative team to help manage copy and creative assets via DAM (Digital Asset Manager)
  • Evaluate and test standardization and quality of page components
  • Ensure professional-quality content for customer and vendor portals, responsive websites, mobile apps, marketing pages, and other cross-channel websites
  • Collaborate and partner with copywriters and the broader marketing team to ensure a consistent tone of voice and messaging for customers
  • Edit a variety of digital content as needed, including marketing pages, informational content, navigational elements, form field labels and messaging, error messages, contextual help, alert messages, and FAQs
    Skills, Experience and Requirements

    Education and Experience:
    • Bachelor's degree from a four-year college or university
    • 2+ years of experience working with Adobe Experience Manager as a content admin/content author
      Skills and Qualifications:
      • Strong organization, project management, problem-solving, and communication skills to address a wide variety of audiences
      • Very adaptable, and able to handle multiple competing priorities and duties in a fast-paced, result-driven, time- critical environment
      • Ability to collaborate with cross-functional resources and work well in a distributed environment
      • Prior experience authoring content for an enterprise website(s)
      • Experience with AEM CMS content authoring, wireframes, and design/prototyping software
      • Working knowledge of front-end web development languages (HTML, CSS, JavaScript) to effectively implement Adobe Target functionalities on a website
      • Personalization, Audience Segmentation and A/B testing
      • Data Analysis
      • Marketing Automation
      • Past wireless and/or digital marketing/eCommerce experience a plus
        Job Location:
        • This is an onsite role in Littleton, CO
        • Relocation assistance will be considered for the ideal candidate
          Visa sponsorship not available for this role

          Salary Ranges

          Compensation: $63,150.00/Year - $90,000.00/Year
          Benefits

          We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .

          The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

          Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

          The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

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