Brand and Marketing Communications Specialist

2 weeks ago

Charlotte NC United States Microban International Full time

SUMMARY

The Brand and Marketing Communications Manager will be responsible for driving and leading marketing strategy for our portfolio of brands. This position will support the Director and Senior Manager in developing and executing marketing strategies and activities that drive brand health and commercial performance of our brands. The Brand and Marketing Communications Manager will collaborate with cross-functional teams, analyze insights, commercialize technologies, and engage with partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Marketing Strategy Development:

  • Assist in the development and implementation of comprehensive brand strategy aligned with company objectives, focusing on enhancing brand recognition and loyalty.
  • Identify opportunities to raise awareness of the Microban and Ultra-Fresh brands in key segments and consumer markets.
  • Assist and sometimes lead the development and implementation of marketing plans, strategies, and tactics.

Brand Development and Management:

  • Define and articulate a strong brand position that differentiates our brands, products and services from competitors, ensuring consistency across all customer touchpoints.
  • Craft compelling and consistent brand messages that resonate with target audiences.
  • Manage activities of internal and external agency partners to ensure timely and strategic execution of high-impact brand marketing, including crafting clear briefs and providing strategic feedback.
  • Stay abreast of emerging marketing trends, technologies, and best practices, recommending and implementing innovative approaches as needed.

Integrated Campaign Development:

  • Oversee the creation and execution of comprehensive marketing programs across diverse channels, including digital, print, PR, and social media, to maximize visibility and engagement.
  • Measure and report on the effectiveness of marketing initiatives, using data to optimize program performance.

Market Research & Analysis:

  • Conduct thorough market research to identify trends, insights, and competitive landscape. Use insights to develop actionable brand strategies and ensure relevance in the market.

Product Commercialization:

  • Lead commercialization strategy and execution for new product introductions in collaboration with cross-functional teams to support the successful launch and commercialization of new products, ensuring alignment with brand strategy and market needs.
  • Develop go-to-market strategies and promotional plans to maximize product visibility and adoption.

Public Relations:

  • Manage public relations efforts to enhance the company's reputation, including media relations, press releases, and communication strategies that support brand initiatives.

Sales Enablement and Customer Support:

  • Collaborate with the commercial team to develop and deliver effective tools, materials, and training that support sales efforts and drive customer engagement.
  • Participate in prospect and partner meetings in conjunction with the commercial team reinforcing our brand story, helping drive use of our brands and identifying partner needs.
  • Manage partner relationship to successfully commercialization their products and programs and ensure that our brands and the performance of our technologies are consistently communicated throughout the customer journey, from pre-sale interactions to post-sale support.

Event, Tradeshows and Speaking Engagements:

  • Lead the planning and execution of industry events, trade shows, and webinars to effectively showcase our brands and products to key prospects.
  • Position the company as an industry leader through representation at industry conferences, trade shows, and other events, delivering presentations and participating in panel discussions to showcase our expertise and reinforce our brands.

Brand Performance Metrics:

  • Track and analyze key performance indicators (KPIs) to assess the effectiveness of branding efforts and adjust strategies as needed.
  • Monitor brand performance and make data-driven adjustments to strategies as needed

QUALIFICATIONS

  • Bachelor’s degree in Marketing or Business from four-year college or university and three to five years related work experience in brand marketing, preferably within the B2B space and with experience in the chemicals or industrial sector; or equivalent combination of education and experience.
  • The ideal candidate will be a creative thinker with a strategic mindset and will possess an understanding of B2B marketing and ingredient branding, with a focus on brand differentiation, public relations, and positioning the company as a leader in the market.
  • Must have strong understanding of B2B marketing strategies, with a proven track record of successful brand management; experience in managing public relations efforts, including media relations and communication strategies

Americans with Disabilities Act (ADA) Compliance:

Barr Brands/Microban is committed to providing equal employment opportunities to qualified individuals with disabilities. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Accommodations:

Barr Brands/Microban will engage in an interactive process with employees and job applicants to identify and provide reasonable accommodations for individuals with known physical or mental disabilities, unless such accommodation would impose an undue hardship on the company's operations. Employees and applicants are encouraged to discuss potential accommodations with the HR department.

Commitment to Diversity and Inclusion:

Barr Brands/Microban values diversity and inclusion in the workplace. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that diverse teams drive innovation and success, and we are dedicated to creating an environment where all employees feel valued and empowered.

This job description reflects management’s assignment of essential functions; it was not meant to be all-inclusive of the tasks that may be assigned.

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