Senior Digital Media Planner

1 day ago

Stamford CT United States Meredith Full time

Job Title

Senior Digital Media Planner

Job Description

Media Now Interactive, a division of Dotdash Meredith, provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, Media Now Interactive offers a full suite of digital products and services as well as targeted integrated opportunities to efficiently and effectively reach audiences in select markets.

I. Job Summary

The Sr. Digital Media Planner will liaise between the Digital Planning team and Sales team by participating in RFPs and helping to answer questions and brainstorm during the digital planning process. The Sr. Digital Media Planner is tasked with owning major accounts, aiding in the sell-through of large pitches, and acting as the “voice” of the Digital Planning team.

Hybrid 3x a week - Stamford, CT

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

II. Essential Job Functions

  1. 50% - Day-to-day support of the digital sales team through the development of media plans and decks for advertising proposals. Proposals – both proactive and in response to RFPs – must be accurate, creative, meet objectives, and submitted on time.
  2. 15% - Work closely with digital marketing on custom programs, both digital only and integrated with print. Manage and track online campaign implementation, optimizations, upselling, and renewals.
  3. 25% - Communicate directly with clients and agencies regarding campaign details. Liaise between departments: ad operations, digital marketing, sales, and finance while helping take leadership on cross-departmental issues. Create and update marketing collateral for proposals and sales decks.
  4. 10% - Research and report on website and industry trends when necessary. Be an expert on site content, new features, and new ad units in order to put together the best media plans possible. Stay abreast of industry news and competitive sites.

III. Minimum Qualifications and Job Requirements

Education: Bachelors Degree in Business, Communications, Marketing or related field (and/or equivalent, relevant work experience).

Experience: 2-4 years minimum work experience preferred; ideal candidate will have 2 years minimum interactive experience, 2 years minimum digital planning experience at an agency or with a publisher.

Specific Knowledge, Skills and Abilities:

  • Strong written and verbal communication skills.
  • Must be outgoing, organized, efficient, team player and a strategic thinker.
  • Above average Excel and PowerPoint literacy proficiency.
  • Solutions oriented with a “can-do” attitude – someone who can think creatively and strategically, has strong interpersonal and organizational skills, and has an interest in digital media and learning about a multi-media brand.
  • Must be self-motivated and able to work independently as well as part of a team.
  • Ability to multi-task and efficiently manage time and priorities.

% Travel Required (Approximate): It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: .

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