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Senior Director of Public Relations, Fashion
1 month ago
Location: New York, NY
Field: PR/Communications
Min. Experience: 7-9 year(s)
Basis: Full-time
Description:
About JBC:
JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.
Touching sectors spanning fashion and beauty, health and well-being, food and beverage, technology and social impact, and more, we develop dynamic communication design that drives growth and enduring affinity for the retail landscape's most dynamic brands. We have a proven track record of associating ourselves with brands that are mission-oriented, leaving a tangible, lasting impact in the sectors we represent.
While our work is important, JBC believes company culture is even more important. A large percentage of our client roster are—and always have been—women-led, and we remain passionate about and dedicated to propelling women forward in the workplace and beyond.
Some of our competitive, human-first programming includes:
- Split in-office x work-from-home schedule
- Flexible PTO and four-day summer workweeks
- Commitment to DEI via workshops, speaker sessions, and engagement opportunities
- Ongoing philanthropic events, both in-person and virtually
About the Job:
Senior Directors execute day-to-day public relations efforts, manage clients on a day-to-day basis as well as manage internal team members and empower them to do their best work. Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentor junior-level staff -- and have developed strong relationships with both media and clients.
Position Reports to: Senior Vice President of Fashion Division
Your Responsibilities:
- Developing PR strategies and dynamic pitches to meet client objectives and goals; going above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives
- Strategic planning and execution of outreach plan with little to no changes from SVP and/or Managing Director
- Ensure all teams are meeting client goals and objectives; keep teams on track
- Pitching and securing feature stories, brand stories, etc. on a national and regional level across online, print, broadcast and podcast media
- Updating all client materials and other written materials
- Drafting of press releases as necessary
- Monthly client reporting
- Communicating with clients regularly via email, phone and in person and building strong relationships with clients
- Communicating daily with high-level editors/media
- Managing and mentoring junior and mid-level staff
- Participate in new business opportunities for JBC
- Support in the drafting of new business proposals
About You:
- Bachelor’s degree
- 7 plus years of PR experience with significant agency experience
- Naturally proactive, with outstanding attention to detail and meticulous organizational skills
- A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
- Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
- Willing and able to work in our New York office full-time
- Vaccination against COVID-19 is a requirement if hired; including one booster dose. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Benefits:
JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.
Our benefits include, but are not limited to:
- Flexible paid time off policy, including vacation + additional paid caregiver leave
- 4-day workweeks in Summer and half days on Fridays Fall through Spring
- 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
- Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Year's Day
- Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
- In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
- Monthly stipend toward cell phone
- Flexible working schedules and hybrid return-to-office with Fridays always remote
- No waiting period for paid sick leave
- Generous bereavement leave policy, including pregnancy loss
- Agency-wide Monthly Mental Health Days
- Additional Mental Health paid time away for parents each week