Social Media Manager
5 hours ago
Park City Office, Park City, Utah, United States of America
Job DescriptionPosted Tuesday, November 5, 2024 at 9:00 AM
POSITION TITLE: Social Media Manager REPORTS TO: Sr. Brand Marketing Director LOCATION: Hybrid, Park City, UT Headquarters - 3 days a week at the HeadquartersSCHEDULE: Full-time
PAY GRADE: Salary
JOB OVERVIEW:
The Social Media Manager (SMM) will lead the social media strategy for Backcountry and be responsible for executing and reporting on the brand’s social media presence. This work will reinforce Backcountry’s larger brand strategy and will be a collaborative effort with our social content creation team and other relevant stakeholders to ensure resonance with our target customer. The SMM will coordinate the day-to-day flow and moderation of social content across relevant channels, participate in the social content creation process, and dynamically react to changes within the social media space to meet traffic, engagement, conversion, revenue, and other brand goals. The SMM will work closely with our Sr. Brand Marketing Director, social media content team, brand creative team, and digital marketing team to assure an aligned and impactful social media presence for Backcountry.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develop, execute, and otherwise own a cross-channel social media strategy for Backcountry. Backcountry’s social media channels include Instagram, Facebook, TikTok, X, Pinterest, Threads, and YouTube.
- Partner with Backcountry’s social media content team and brand creative team to create content that resonates with Backcountry’s target customer (outdoor enthusiasts).
- Collaborate with an array of cross-functional stakeholders at Backcountry (e.g. owned brands team, customer service aka Gearheads, HR) to ensure the brand and its many facets come to life through social media.
- Work with the Sr. Director of Brand Marketing to establish KPI’s by which to measure the ongoing efficacy of the social media strategy in line with larger brand and business goals.
- Work closely with the digital marketing/paid social team to ensure consistent brand communication in both the organic and paid channels.
- Research, evaluate, recommend and implement (as approved) necessary tools to support and administer Backcountry’s social channels.
- Evaluate new social platforms and partnership opportunities and make appropriate recommendations based on Backcountry’s brand strategy and initiatives.
- The position involves working outside normal office hours from time to time to coordinate live content.
QUALIFICATIONS, SKILLS & ABILITIES:
- Strong (proven) social media skills, including at least three (3) years experience in a social media-based role; essential understanding of brand communications/public relations.
- Detail-oriented, organized, and able to communicate effectively with an array of cross-functional colleagues and teams.
- Basic understanding of content licensing (e.g. music, imagery).
- Well-versed in composing and designing social media posts to meet brand standards and engagement best practices.
- Experienced planner and manager of social media calendars in sync with larger company calendars and timelines.
- Experience creating and submitting creative briefs.
- Passionate about the outdoors.
- Outgoing & Confident on screen, in front of audiences, and in large groups of coworkers.
- Project management experience, including working with project management software.
- Can understand and interpret social media analytics.
- Adept with Microsoft Office Suite (Sharepoint), Instagram, Facebook, TikTok, Pinterest, YouTube, and social media management platforms.
ABOUT BACKCOUNTRY:
Our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.
PLEASE NOTE: If you do apply, please add to your address book. Many of our communications will come from that email address and we'd hate for them to be lost in your spam folder.
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