Senior Graphic Designer

Overview

As a Senior Designer for campaign and culture at Poppi, you are a creative force behind how we show up, launch, and get talked about. You design and guide the visual execution of influencer mailers, swag, and brand tentpole moments, from idea to asset. Your work spans digital and physical, from a scroll-stopping social moment to a custom-produced mailer to in-house Poppi merch.

You don't just design. You ideate, craft, and follow your work through to production. You bring fresh ideas and a high bar for execution to every brief, working closely with the Art Director and Creative Director to shape concepts and bring them to life. You partner with vendors, influencers, partners, and internal teams across fast-moving, multi-workstream programs, and you're confident presenting your work and talking through your thinking with cross-functional partners.

You think in brand systems, move with urgency, and care about craft at every touchpoint. You are deeply fluent in pop culture and the visual world of the Poppi consumer, and you translate cultural instinct into brand-right creative that earns attention, drives impact, and builds the brand.

Responsibilities

• Design Poppi creative assets to support campaign launches & culture first moments.
• Ideate and execute viral mailer concepts and influencer-first activations: fun, shareable ideas built to earn views and drive social engagement
• Layout mailers for print and production, including laying out art, choosing materials and finishes, and working directly with vendors to bring physical concepts to life
• Bring ideas for swag and merchandise, and design them across the full range: influencer gifting, partnerships, and in-house Poppi sales merch
• Push Poppi to show up at the speed of culture, creating trend-aware, of-the-moment design and executions that feel native to social
• Stay on top of the social landscape, including platforms, trends, memes, and creator culture, and turn it into quick-turn, brand-right ideas
• Switch handwriting and tone to fit the brief, from on-trend and playful to polished and premium
• Support the Creative Director and Art Director on 360 campaign creative design, bringing your culture and social perspective to the larger campaign story
• Support the Culture team on partnerships and brand tentpole moments, from concept through in-market execution
• Maintain consistency and excellence across all touchpoints, with high standards and taste in typography, layout, and brand identity
• Give clear feedback to freelancers and vendors, with approval from the Art Director
• Manage multiple priorities and shifting deadlines without sacrificing quality. This is a fast, high-volume launch calendar and a brand that is growing.

Compensation and Benefits:

• The expected compensation range for this position is between $88,200 - $147,650.
• Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

What you bring

• 3-5 years of experience in design, ideally with brand or creative agency experience in a fast-moving, social-first environment.
• A highly creative portfolio that shows both strong conceptual thinking and hands-on execution - from campaign anchor work to fast-turn social content.
• Strong typography, layout, and design fundamentals paired with speed and adaptability.
• A collaborative, low-ego approach – you’re able to pitch a big idea and also execute the brand asset needed that night,
• Print design and production understanding
• Animation skills a plus
• You have an eagerness to support the team by designing to a high level, whilst also setting the tone for professionalism amongst creatives.
• You’re adaptable and resilient in the fac