Creative Technologist Manager

Job Description Summary: The Manager, Creative Technology will help advance The Coca-Cola Company’s tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets. This role partners closely with MarTech teams, external technology partners, agencies, and cross-functional stakeholders to build and evolve in-house creative technology capabilities that enable faster, more efficient, and more personalized content production at scale. This position plays a critical role in adapting global, local, and customer-led campaigns across shopper, POS, digital, OOH, and retail environments while maintaining Coca-Cola’s creative standards, visual identity systems (VIS), and operational rigor. The ideal candidate thrives in ambiguity, embraces emerging technology, and brings a collaborative, solutions-oriented mindset to building new ways of working within a fast-evolving organization. This role will also help influence upstream creative development to ensure content is designed for customization, adaptability, and AI-enabled production across diverse markets, audiences, and channels.

What You Will Do for Us Creative Technology & Capability Building:

• Partner with MarTech teams, Adobe, external technology partners, and internal creative stakeholders to develop, integrate, and scale creative technology and AI-enabled workflows across the organization.
• Lead the application of Adobe creative and generative AI solutions within Coca-Cola’s content supply chain to improve content personalization, adaptation speed, and operational efficiency.
• Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency.
• Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
• Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve The Coca-Cola Company’s creative tech and AI capabilities.
• Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale.
• Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations.
• Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
• Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms.

Content Adaptation & Creative Production:

• Leverage master campaign assets across major GOAT campaigns and customer-specific initiatives to generate and adapt national and localized assets across point-of-sale (POS), digital, OOH, and retail environments across both static and motion/animated formats.
• Ensure all creative outputs are developed to required production specifications, including appropriate sizing, dielines, file structures, packaging requirements, and channel-specific standards.
• Collaborate cross-functionally with internal creative teams, production teams, agencies, and external partners to deliver high-quality adaptations while maintaining critical timelines.
• Translate campaign strategies and master creative systems into dynamic, personalized, and scalable content executions across channels and customer touchpoints.
• Automate and optimize creative production workflows where appropriate to accelerate timelines while maintaining high creative and production standards.
• This is an individual contributor, hands-on keyboard role responsible for directly executing creative adaptations, production builds, and AI-assisted content generation using creative technology tools and platforms.

Brand Stewardship & Creative Excellence:

• Serve as a subject matter expert in Coca-Cola brand VIS systems and campaign-specific VIS guidelines to ensure consistency, quality, and craft excellence across all adaptations and executions.
• Maintain high standards for creative accuracy, craftsmanship, and brand integrity across all deliverables regardless of format, channel, or market.
• Ensure brand integrity across AI-generated and adapted content thr