Manager Product Partnerships and Media

Position Summary:

The Manager, Product Partnerships and Media will support the Product Development teamwith sourcing, structuring, negotiating, and implement revenue-generating & cost-offsetting partnerships that support our customer-facing onboard technology strategy; leveraging our industry-leading inflight entertainment & connectivity products to unlock value for partners. The Manager will support monetization efforts across our inflight digital platforms by partnering with content providers, advertisers, and other partners to structure deals and oversee distribution across our inflight digital channels, along with unlocking additional value through enterprise-wide integrations including lounges, airports, the app, aircraft liveries, and the TrueBlue loyalty program.

The Manager is a customer-focused marketing professional who is skilled at building and maintaining relationships at all levels within and outside of the organization. This self-motivated individual is entrepreneurial, takes initiative, and exhibits the JetBlue values of Safety, Caring, Integrity, Fun, and Passion.

Essential Responsibilities:

• Establish a pipeline of tiered, cross-vertical partnership opportunities spanning transactional media buys, mid-tier campaigns across multiple touchpoints, and deeply integrated seven-figure and above enterprise deals
• Contribute to and execute against the monetization strategy of Fly-Fi, our inflight Wi-Fi product, unlocking both turnkey media opportunities as well as marquee partnerships
• Manage, coordinate, and liaise with airport POCs to facilitate all partner-led activations in Terminal 5
• Assemble an arsenal of templated and custom media plans and pitch decks, establishing clear frameworks to coney JetBlue's value proposition to potential and current partners
• Own all contracts and IOs with partners and agencies, ensuring legal compliance and cross-functional approval prior to execution
• Oversee day-to-day relationship & account management of integrated partnerships and ensure we are executing against contractual obligations while constantly testing, learning, and iterating to ensure optimal performance and partner satisfaction
• Oversee all media sales including ownership of the agency partnership responsible for inflight advertising
• Work cross-functionally to garner approval on non-inflight media placements, such as email, social, marketing, and loyalty
• Manage all revenue forecasts with FP&A, providing direction on a regular basis around potential changes and opportunities to meet & exceed annual targets
• Monitor all ad-sales related inventory day-to-day, ensuring pacing of current campaigns and the advertising caps are met, while optimizing for as little remnant inventory as possible
• Take ownership over the inflight targeted advertising tool, ensuring partner creative is uploaded in the correct specs and continuously monitor pacing to ensure full revenue is recognized
• Provide all reporting, wrap decks, and KPI summary post-campaign to partners, leveraging compelling narratives to unlock upsell opportunities and returning advertisers
• Write creative briefs and oversee creation of product marketing and partner marketing assets
• Participate in ongoing inflight technology platform development to ensure monetization efforts are consistently represented in future product roadmaps and partner interests are balanced and considered with leading UX
• Leverage AI to identify new leads, lucrative new verticals, create sales materials, and analyze campaign performance
• Manage one sales Analyst to support in asset creation, media plans, reporting, and general account management
• Take a significant role in the development of crewmembers to support engagement, growth, and achievement of organizational goals.
• Other duties as assigned

Minimum Experience and Qualifications

• Bachelor's Degree in economics, business, or in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience
• Five (5) years of experience with strategic partnerships and/or business development