Lead Designer, Brand and Creative

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Lead Designer, Brand & Creative
Location: LA / NYC
Team: Topps.com
Reports to: VP Product Design
About The Role
Topps is an iconic brand at the intersection of sports, culture, and collectibles. We’re seeking a Senior brand lead creative to define and elevate the creative vision for Topps.com — the digital hub of our collectibles experience.
In this role, you will shape how fans engage with Topps across web, commerce, campaigns, and digital storytelling. You’ll partner with brand managers and cross-functional teams to bring trading card products to life online, creating dynamic, culturally relevant experiences that excite collectors worldwide.
The ideal candidate is both a visionary leader and a hands-on maker: someone who can set a bold creative direction, roll up their sleeves to deliver exceptional design, and raise the bar on how we present our products and brand in the digital space.

What You’ll Do

• Brand & Identity Evolve our visual and verbal identity of com and how we talk about our different brands — from type and tone to layout, motion, and logo use
• Own our digital brand guidelines and help others use them with confidence and creativity

Product Marketing & Campaign Creative

• Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
• Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
• Create campaign toolkits — launch pages, social content, promos, event assets, and more
• Support global brand teams with creative, working with teams to localise and support product launches
• Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.

Product Personality

• Partner with Product Design to bring the brand into the product experience — onboarding, microcopy, moments of delight, and surprise

Web & Surface-Level UX

• Design and evolve brand-forward surfaces like our marketing site, blog, and careers page
• Make sure every page tells the story clearly — and looks good doing it

Internal & Employer Brand

• Create design for company events, internal initiatives, and recruiting efforts
• Help reinforce the brand inside the company as much as outside

Sales & Partner Enablement

• Design standout decks, one-pagers, and B2B materials that reflect the polish and personality of our brand

Minimum Qualifications

• 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Strong track record in digital brand building and commerce-dr