Director, Creative Strategies

Director, Creative Strategies

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, air guns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,200 employees across twelve locations in three states and is a certified Great Place to Work. For more information about the company and product line visit: sigsauer.com.

Position Summary:

The Creative Director will play a crucial role in shaping and executing the creative vision of SIG SAUER. Reporting to the Vice President of Marketing, this individual will lead the internal creative team in producing compelling marketing materials across various channels. The Creative Director will be responsible for ensuring that all marketing collateral aligns with our brand identity and effectively communicates our key messages to our target audience. The Creative Director will work in collaboration with the Brand Management team to ensure creative projects are planned and executed on-brand, on-time and on-budget. This role is critical in ensuring SIG SAUER maintains a high level of project output from the team and maintains brand standards and consistency throughout the organization.

Job Duties & Responsibilities:

• Prioritize work and resources across projects, based on short- and long-term needs, and develop schedules by leading and managing the team of art directors, designers, copywriters, and production designers.

• Provide oversight, guidance and creative review of the internal creative team to ensure a high degree of creative output and efficiency within the team as well as ensuring that deliverables address marketing goals and challenges effectively.
• Improve quality and efficiency of team by evaluating, re-designing, and implementing processes as needed while improving costs.
• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
• Must be able to effectively communicate with and manage outside agencies as needed.
• Collaborate with sales, channel marketing and brand management teams in developing marketing plans, analyzing results, and identifying opportunities.
• Work collaboratively to develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
• Must be able to travel as needed (