MANAGER, RETAIL

2 weeks ago

NY United States PUBLICIS GROUPE Full time
Company Description

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands

Job Description

Position Summary

The Manager, Retail - Pharma is responsible for planning and managing the Retail and Point of Care media programs assigned to clients. Develops relationships with POC media partner, plans and coordinates projects, and works directly with the Point of Care media team and Strategy team.

The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Point of Care partnerships.

Key Responsibilities

Knowledge

* Firm understanding of how the agency works and how jobs flow throughout
* Firm understanding of client's business and goals
* Understanding of how client business objectives translate into Point of Care marketplace strategies
* Understanding of the overall Point of Care marketplace and partner landscape
* Firm understanding of Point of Care partnership opportunities, deals and terms
* Firm understanding of agency Terms + Conditions and Point of Care partner contracting process

Day-to-Day

* Development of Point of Care RFPs
* Creation of Point of Care tactical recommendation
* Negotiation of Point of Care buys
* Informs the Point of Care media plan based on marketplace intelligence supported by analytics
* Leads coordination of data collection & analysis for Point of Care planning & activation
* Point of Care media partner level investment forecasting
* Contributes to business rules and parameters of the point of care engagement
* Contributes to cross franchise strategy
* Prepare HCP target list for dissemination to partners
* Evaluation and selection of offices and tactics by brand
* Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
* Responsible for managing timely delivery of Point of Care projects and tasks
* Contributes Point of Care POVs
* Contributes to ad hoc projects

Internal + External Relationships

* Responsible for managing and prioritizing own assignments
* Provides clear, regular communication regarding status of Point of Care projects
* Develops relationships with Point of Care media partners
* Collaborates internally with across capabilities and teams

Qualifications

* Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvement
* Ability to multi-task, manage one's time, and demonstrate personal organization to meet deadlines
* Proven ability to lead people and projects
* Strong written and verbal communication skills
* Power-user of business IT software: MS Excel, Word, PowerPoint
* Literacy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulation
* Adherence to agency procedures (on-time and accurate time sheets, performance conversations)
* 3-5 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP
* Pharmaceutical industry a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/31/2024.

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