Senior Applied Scientist, Brand Ads

3 weeks ago


San Jose CA, United States TikTok Full time

DescriptionTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.The Brand Ads Team builds technologies that unlock business growth potential. This team owns several ads products: reservation ads, auction ads, and innovative content ads that enables advertisers and users to foster more awareness of their brand to attain their business goals. We work on the end-to-end ads delivery tech stack, including ads bidding, ranking, and forecasting. We are looking for an engineer to spearhead our Brand Ads forecasting initiatives. You will be leading a group of talented engineers in developing world-class advertising products and technologies. Your work will have a direct impact on billions of dollars in revenue and shape the industry's landscape through complex technical challenges in infrastructure, algorithms, and machine learning.Key Responsibilities:- Applying statistical or machine learning knowledge to solve forecasting problems used by advertisers to make ad spending decisions. - Translating business questions and concerns into specific quantitative questions that can be answered with available data using sound methodologies. In cases where questions cannot be answered with available data, work with engineers to produce the required data.- Retrieving, synthesizing, and presenting data in a format that is immediately useful to answering specific questions or improving system performance.- Applying statistical or machine learning knowledge to solve specific business problems.QualificationsMinimum Qualifications:- Deep domain knowledge in the field of forecasting- Strong technical capabilities in data or MLPreferred Qualifications:- Experience in ads bidding, ranking, and retrieval, ads forecasting is a strong plus- Expertise in large-scale ads delivery, recommendation, or search is highly desirable- Proven track record of working closely with product and product marketing teams is a plus- Background as a data scientist or applied scientist working in forecastingTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2RegularExperienced



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