Senior Manager, Digital Strategy

LocationBENTONVILLE, ARCareer AreaMarketing and Customer InsightsJob FunctionDigital MarketingEmployment TypeRegular/PermanentPosition TypeSalaryRequisitionWD1852991 What you'll do at Position Summary...What you'll do...Working at Sam’s Club means a career without boundaries. There’s always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you’ll quickly find that we’re a company that wants you to feel comfortable bringing your whole self to work. A career at Sam’s Club is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.As the Senior Manager of App Strategy, you will play a pivotal role in shaping the strategic direction of our mobile application portfolio. You will be responsible for developing and executing comprehensive strategies to optimize app performance, enhance user experience, and drive business growth. This role requires a deep understanding of mobile technologies, market trends, and user behavior, coupled with strong analytical and leadership skills.You’ll make an impact by:Developing and implementing overarching strategies to maximize app adoption, aligning app strategies with broader organizational goals and market opportunities.Leading the organic app store optimization (ASO) initiatives, collaborating closely with the paid marketing ASA campaigns. Conducting in-depth market research and analysis to identify emerging trends, competitive landscape, and user preferences. Use insights to inform app strategy and product roadmap decisions.Collaborating with product, design, and engineering teams to continuously improve app usability, functionality, and performance. Utilize user feedback, data analytics, and usability testing to drive iterative improvements.Defining and executing monetization strategies that balance user experience with revenue generation goals.Establishing key performance indicators (KPIs) and metrics to track app performance, user engagement, retention, and revenue. Monitor app analytics and performance metrics to identify areas for improvement and optimization.Working closely with cross-functional teams, including product management, marketing, sales, and finance, to align app strategy with broader business objectives. Presenting app strategy recommendations, progress updates, and performance insights to senior leadership and key stakeholders. Build strong relationships and partnerships with internal and external stakeholders to support app strategy execution. You’ll sweep us off our feet if…5+ years of experience in app strategy or product management with a focus on driving business results through mobile applications and/or digital platforms.  Deep understanding of mobile app ecosystem, industry trends, and best practices. Familiarity with iOS and Android platforms, app stores, and mobile analytics toolsStrong analytical skills, with the ability to analyze complex data sets, draw actionable insights, and make data-driven decisions.You possess strong presentation and communication skills and can “paint the story” of where we’re going and how to get there.You have an entrepreneurial, creative, and challenger mindset with a passion for building best-in-class member experiences.At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet‎ - Health benefits include medical, vision and dental coverage‎ - Financial benefits include 401(k), stock purchase and company-paid life insurance‎ - Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎ For information about PTO, see .‎ - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎ Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎ For information about benefits and eligibility, see One.Walmart.‎ San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00‎ Bentonville, Arkansas US-09930:The annual salary range for this position is $90,000.00-$180,000.00‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Additional compensation includes annual or quarterly performance bonuses.‎ ‎ ‎ ‎ ‎ Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Communications, Communications - Social Media, Marketing, Walmart, Web Media StrategyPrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America About Sam's Club Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners. Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.