PPC SPECIALIST

Top 3 reasons our employees love working at Omicron:

1. We build cutting-edge technology that is literally changing how the world consumes online content.
2. We get to collaborate with really smart, interesting people every day.
3. Omicron rewards its team with really fun company events.

JOB SUMMARY:

Do you have experience marketing SaaS products or mobile apps while focusing on lead funnels that feed into paid accounts? If so, this is the role for you We're seeking a data-oriented PPC Specialist to manage all paid traffic, analyze campaign results, develop strategies, run tests, implement optimizations, and provide day-to-day management of multiple online SaaS brands. Channels include paid, display, contextual, retargeting, and social advertising. You'll spend 80% of your time growing established channels, and 20% focusing on establishing new traffic sources. A deep understanding of the conversion funnel, data analysis, and best practices are required to succeed in this role.

RESPONSIBILITIES:

• Analyze data to create actionable insights
• Manage all paid advertising while optimizing our PPC presence
• Perform A/B testing across multiple channels
• Create, test, and optimize landing pages
• Find and implement new traffic opportunities in search, organic, social, and display
• Define budget and CPA thresholds for all campaigns
• Optimize and create keyword targets, banners, and other ads
• Develop, manage, and optimize retargeting
• Develop and maintain KPI reporting
• Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE:

3+ years of experience in:

• Knowledge and working experience with Google Tag Manager - creating, managing, and troubleshooting conversion tracking from multiple platforms (Google Ads, Microsoft Ads, Facebook)
• Data Studio experience - creating and maintaining Data Studio reports, utilizing data from multiple sources
• Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data driven)
• Managing $50k+ monthly budgets
• Search (Google Ads, Microsoft Ads)
• Retargeting (Google, AdRoll, Criteo, Facebook)
• Researching Keywords (SEMRush, SpyFu, Moz)
• Social Advertising (Facebook, Twitter, Quora, Reddit)
• Running A/B, multivariate tests (Optimizely, Google)
• Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
• Optimizing and Creating Landing Pages

REQUIRED SKILLS:

• History of achieving CPA targets based on customer lifetime value
• Proven ability to scale paid traffic while maintaining CPA targets
• Knowledge of how affiliate and paid marketing channels fit together
• Capacity to find and nurture demographic synergies into paid customers
• Highly organized with the ability to work on divergent brands and projects
• Effectively manage an outsourced agency
• Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
• Must be a self-starter, willing to take initiative, and drive results
• Google AdWords/Analytics Certification
• Wordpress
• SaaS experience
• Mobile Apps

EDUCATION:

• Bachelor's Degree Preferred
• Bachelor's Degree not required in lieu of 5+ years eCommerce experience
• Google Ads/Analytics Certification Preferred

OTHER:

• Hybrid work schedule

This job description is not intended to be all-inclusive.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V

If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at

https://omicronmedia.com/work-here/job-listings/

If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you

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