ASSOCIATE DIRECTOR, PECS-PULMONARY HYPERTENSION

2 weeks ago

FL United States Johnson & Johnson Full time
ASSOCIATE DIRECTOR, PECS, PULMONARY HYPERTENSION (PH) PATIENT EXPERIENCE MARKETING

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

Johnson & Johnson is committed to raising the bar on patient experience (Px), building a new center of excellence - the Patient Engagement and Customer Solutions (PECS) organization - that will create more personalized, seamless, and supportive experiences for patients starting treatments across the Janssen portfolio.

The PECS Pulmonary Hypertension (PH) Associate Director, Patient Experience Marketing, is responsible for leading and advancing a seamless end-to-end integrated patient experience that builds upon insight-driven operational patient solutions to create a cohesive network effect that simplifies patient outreach and engagement. This Associate Director will also be the lead driving forward 3 critical initiatives: 1. PAH Companion Awareness Strategy and Execution driving increased HCP, patient and Advocacy program awareness and patient engagement. 2. Introducing new ways for patients to enroll in wrap-around support throughout their journey including through their HCP/office and their Specialty Pharmacy. 3. Strategically leading forward 2025+ business planning, investments & execution. In this role, Associate Director must build and maintain strong working relationships with PH HCP & Patient Experience Marketing, PECS Patient Experience Excellence Design & Capabilities, PECS Solutions teams, JJ Technology, Commercial Excellence, Sales, Training, Procurement, Legal, Finance, Healthcare Compliance and Privacy. The Associate Director will report to the Director, PECS JPH Patient Experience Marketing, Kristine Hutto.

A Day In The Life

Every patient's healthcare experience is unique - shaped by personal experiences and beliefs, the presence or absence of support networks, provider and payer dynamics, and socioeconomic factors. For many patients and their caregivers, the decision to start or stop a treatment is overwhelming. Janssen recognizes this, and wants to create an experience that is personalized, helpful, and hopeful.

Day-to-day responsibilities for the Associate Director, PECS Janssen Pulmonary Arterial Hypertension Patient Experience Marketing includes:

* End-to-End (E2E) Strategy & Design Integrated Patient Experience: Develop overall patient experience strategy and roadmap defined by a full E2E patient journey and key business drivers.
* Platform Development & Optimization: Based on patient experience strategy, define how platforms and services are integrated along the patient journey.
* Personalization & Data Strategy: Create the use cases that identify where in the journey will have the most impact to personalize the experience to solve for patient pain points or business goals.
* Operational Excellence & Measurement: Use patient analytics, PH patient journey, voice of patient & caregiver, benchmarking, and compliance monitoring to inform continued optimization of omni-channel and portal program capabilities performance and to identify on-going operational enhancements leveraging agility learnings, training, technology, tools, staffing, and incentives. Define KBQs and work with PECS data scientists and CE teams to develop E2E measurement plan.
* Budgeting Team Lead: Proactively monitors and manages spends.
* Culture: Lives into a culture of learning, smart risk-taking, experimentation and agile learning to drive fast optimization.
* Diversity, Equity, and Inclusion: Will prioritize, champion, invest and deliver culturally-inclusive enhancements within marketing deliverables to further engender trust with our patients, their care partners, HCPs and will proactively amplify our CIR efforts.
* Leadership & Ethics: Model ethical, Credo-based leadership with deep knowledge and respect for legal and compliance requirements.

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