Manager, Social Media Marketing

Social Media ManagerAt doTERRA, we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.Location: Pleasant Grove OfficeDepartment: MarketingA Brand with a MissiondoTERRA is about impact. As Social Media Manager your role will be to share how doTERRA's wellness products powered by essential oils deliver real-life impact on both sides of the bottle for sourcing communities, customers and our global network of Wellness Advocates. You will amplify our Co-Impact Sourcing stories, celebrate distributor success, and inspire wellness.The RoleYou will own the US social media vision and roadmap, from strategy through to execution, leading a small team of specialists to deliver best-in-class organic and paid social content across Facebook, Instagram, YouTube, Pinterest, emerging channels, and community groups.Key outcomesData-driven content strategy and monthly calendars that ladder to business goalsContinuous experimentation: analyze performance, scale what wins, pivot from what doesn't, and manage the paid budgetConsistent brand voice and visuals across posts, stories, reels, ads, and influencer contentSeamless integration of social into launches, campaigns, events, and customer-experience momentsEngaging community management that deepens advocate and customer relationshipsA high-performing, collaborative content team with clear goals and streamlined workflowsCore ResponsibilitiesLead and mentor a small team of social media specialists, fostering a collaborative, innovative cultureDevelop, implement, and oversee social strategies and cross-channel campaigns aligned with business objectivesCreate and curate engaging content; manage the publishing calendar and asset libraryMonitor and respond to user interactions; guide the team's community-engagement playbookOversee deployment of social assets, ensuring brand consistency across all profiles, ads and promotionsPlan, launch, optimize and report on paid social campaigns, managing a boost/advertising budgetTrack, analyze and share channel performance insights weekly and monthlyStay current on social media trends, tools and best practices, and test new formats/featuresEnsure the team meets deadlines and performance goals while maintaining high creative standardsQualifications & Experience5+ years in social media marketing with demonstrable leadership of a content or channel teamBachelor's degree in Marketing, Communications or related field preferred, or equivalent experienceProven success developing, executing and optimizing paid and organic social media for B2C brandsExpert knowledge of Facebook, Instagram, YouTube, Pinterest, X and emerging platformsExceptional copywriting and storytelling skills with a talent for catchy hooks and clear CTAsStrong analytical skills: able to interpret metrics, manage budgets and translate insights into actionAdept at cross-functional collaboration and stakeholder management; able to mentor and inspire othersPassion for natural wellness, sustainability and the communities we serveWhy Join UsAt d?TERRA, you'll be part of a global wellness movement that's making a difference in people's lives every day. We offer a supportive, innovative work environment where your ideas matter, your growth is encouraged, and your work has a tangible impact on our community of millions.doTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.