Regional Vice President, Commercial West

Regional Vice President, Commercial WestBenefits: Medical, Dental, Vision, 401KThe Regional Vice President, Commercial West at AHF is responsible for leading and enhancing sales strategies across the West Coast of the United States and Canada. This role demands active management of sales teams, development of client relationships, setting and achieving sales targets, and driving revenue growth in the commercial flooring sector. The RVP plays a pivotal role in expanding market reach, contributing to product development, and sustaining competitive advantage.Job Duties:Crafting and implementing an annual sales budget and plan that aligns with the company's goalsGuiding sales policy and practice execution, ensuring consistency with strategic aimsDeveloping sales tactics based on comprehensive market research and competitive analysisOverseeing architectural and contract sales strategies, with a focus on team skill enhancement and continuous improvementFacilitating distribution sales plans, serving as a bridge between AHF and field representativesClarifying team roles, responsibilities, and objectivesHiring and training a strong business development representative teamSupporting other departments such as Marketing, Product Development, Innovation, and Finance with functional expertiseCollaborating with marketing to create promotional programs targeting market opportunitiesSupporting and collaborating with local distributionMentoring field management and sales representatives to boost performanceStrategizing for North American and Canadian Sales, targeting sales volume, market share, and brand preferenceAugmenting the organization's architectural sales capabilities and team competenciesIntegrating multiple teams, including distribution and the AHF sales team for collaboration and comprehensive sales approachesDeveloping strategies to influence key end user decision-makers in major construction and renovation projectsActive participation in Commercial Sales Leadership and Commercial Business Teams for effective internal collaborationBuilding and sustaining strong customer relationships to foster business growth and retentionTravel: Will require in field travel of 50-75%, with travel/overnight stays 40% of that timeJob Qualifications:Bachelor's degree in business administration, Sales, Marketing, or a related field; Master's preferred10 years of progressive leadership experience in commercial flooring salesHistory of driving sales growth and meeting revenue goalsLeadership ability to foster high-performance sales teamsHistory of building successful sales organizationsAnalytical skills for market trend analysis and strategic decisionsCompetency in negotiating complex deals and contractsStrategic thinking adaptability to market changesStrong communication, presentation, and stakeholder engagement skillsAdaptability to evolving industry trends and technologyDemonstrated success in sales strategy development and executionEffective networking capabilities with industry stakeholders and clientsIn-depth understanding of commercial flooring, including trends, materials, and market dynamicsIn-depth knowledge of key A&D firms, End Users, and commercial Sub-Contractors in marketProficiency in developing and implementing sales strategies in line with business and market needsDemonstrated leadership in managing sales teams towards achieving goalsAbility to hire, train, and build a team of experienced sales professionalsExpertise in market research, competitor analysis, and data-driven sales planningProven skills in client relationship management and needs fulfillmentCapability to manage multiple sales channels for optimal revenue and market penetrationNegotiation skills for advantageous contracts and pricingStrategic forecasting, planning, and budgeting skillsExcellent verbal and written communication, with the ability to influence stakeholdersPhysical Demands:Ability to push, pull, carry, and lift 20 - 50lbsCapacity for walking, stretching, bending, stooping, twisting, reaching, and repetitive movementsAbility to communicate effectively in EnglishMental Demands:The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Analytical thinking and decision-makingDeveloping and implementing solutionsTeam collaborationConsistent and punctual attendanceAttention to detail in a fast-paced environmentEffective multitasking and working with urgencyAHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service.