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Digital Marketing Specialist
4 weeks ago
Digital Marketing SpecialistWorld Travel Holdings is seeking an experienced Digital Marketing Specialist to help optimize our website, SEO, Paid Search and Paid Social campaigns within our Dream Vacations brand. The Digital Marketing Specialist would be responsible for working with teams that execute our digital strategy including search engine optimization and our website's content management system.World Travel Holdings is the nation's largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.ResponsibilitiesSearch Engine Optimization (SEO): Act as the liaison with our SEO team to drive strategy and increase our organic search results via keyword research and landing page optimizationPaid Search & Paid Social: Act as the liaison with our paid search team to drive strategy and increase our lead generation efforts via keyword research and landing page optimizationBrainstorm new and creative growth strategies, provide guidance to improve website traffic and conversionsSupport content creation by proofing and providing direction on copy edits needed to ensure our website content is valid and up to dateAct as our team's go-to-expert regarding our website's content management system (CMS) toolCollaborate with our training team to document processes and procedures so all website users have a clear understanding of how to navigate their website's CMS toolSupport our network of travel agents with virtual training presentations and answering website questionsCollaborate with in-house creative team to develop creative assets that support marketing initiativesProvide support to the marketing department and assist with daily functions of marketing programs and toolsOversee daily marketing tasks, must be willing to be flexible to do whatever is neededQualifications2+ years of experience in digital marketingBachelor's degree in marketing or similarIncredible attention to detail, including meticulous proofreading and fact-checking skillsExperience with content management systems (i.e., WordPress)Knowledge of website analytics tools (i.e., Google Analytics) for tracking and measuringA self-starter who can work independently with little supervision or directionExperience working with a virtual staff or experience with video conferencing tools is a plusMust be able to work under pressure and manage multiple projects simultaneouslyExcellent oral and written communication skillsKnowledge of the cruise or travel industry is a plus
