Email Marketing Specialist

1 month ago


Boston, United States 24 Seven Talent Full time

Email Marketing Specialist



Email Marketing:

  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Create and deliver email campaigns to meet business objectives for customer acquisition and retention
  • Build email lists, create emails, and foster leads through nurture campaigns
  • Manage prospect and client database, constantly exploring new methods for enhanced targeting, engagement, personalization, and segmentation to deliver specific messages to select audiences based on behavior
  • Build lead scoring model, workflows and multi-touch attribution models
  • Schedule and maintain high volume email output
  • Carefully monitor email health metrics- open rates, click through rates, deliverability


Reporting and Analytics:

  • Track and monitor campaign results, resolve issues, and update status to team.
  • Report monthly on metrics, goals, and other KPIs pointing out key areas of importance
  • Develop reports on the performance of programs and campaigns as well as recommendations for strategies and new approaches


Skills and Abilities:

  • HubSpot experience preferred.


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