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Assistant Brand Manager

3 months ago

Chicago, United States Shan Foods Private Limited Full time

Get to know us:


If you are thinking about food, we know we have got you covered. If you are thinking about more than that, you have come to the right place. Whether you are sitting in the Middle East, Europe or working from North America, you will find us to make your meals a whole lot richer, simpler and tastier with the promise of an authentic homely feel.

At Shan, we believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.


Location:

New York/New Jersey/Chicago/Michigan


Let's give you a quick sneak peek into the life of an Assistant Brand Manager


As an ABM, you will identify opportunities, plan, develop and direct the marketing efforts for the overall portfolio in the region in line with the marketing strategy guided by Marketing Manager. The core responsibility of an ABM is to manage the top and bottom line of brand portfolio in the assigned region.


Things you will be doing as Assistant Brand Manager


  • Assist Marketing Manager to lead the development of the multi-year strategy plan, setting brand and business objectives, outlining priorities and generating key tactics to deliver growth
  • Assist in translating strategy plans into exciting Annual Operating Plan and effectively rallying the organization around them
  • Build relationships across functions and cross-border to drive greater enterprise productivity, innovation and alignment
  • Manage in year executions against Annual Operating Plan (AOP) targets, including analysis of business results, Plans, Spends etcetera
  • Lead Advertising and Communication (A&C) budget allocations, forecasting, invoicing and reporting
  • Launch and execute brand strategies and implement brand plans
  • Evaluate return on investment (ROI) of marketing plans to facilitate in-year optimizations, broader company learning and to hit in year business targets
  • Accountable for the delivery of key IMC milestones, including creative presentations, assets production and feedback management while fostering a collaborative relationship with agency partners
  • Oversee execution of marketing activations, ensuring programs are executed with excellence in conjunction with cross-functional teams
  • Assess the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights with a focus on providing recommendations to increase effectiveness
  • Assist in innovation development from ideation to concept creation to development and execution
  • Identify key white space opportunities to fill the multi-year and in-year innovation pipeline
  • Track in year innovation performance, adjusting strategy/tactics as needed to hit targets
  • Manage packaging, pricing, promotional, merchandising and distribution strategies to support brand & category plans
  • Lead brand/category situation assessment, mining and analyzing multiple sources of data to determine critical business issues and opportunities, to to drive portfolio profitability and growth and present monthly portfolio and competitive performance reviews



What are we looking for in you?


  • Bachelor's in marketing or business
  • Minimum 3 years of post qualification experience in Marketing preferably within the US
  • Creativity
  • Initiate and Drive
  • Stakeholder Management
  • Strategic thinking
  • Ability to work independently