Marketing Specialist

4 weeks ago

ParsippanyTroy Hills, United States IBSA USA Full time

The Marketing Specialist will develop and execute communication strategies to enhance brand awareness, engage healthcare professionals (HCPs) and patients, and support IBSA USAs pharmaceutical portfolio. This role involves content creation, digital marketing, public relations, and ensuring messaging aligns with brand objectives and regulatory guidelines. The specialist will collaborate with internal teams and external partners to drive consistent and effective communication.The Marketing Specialist will work within the Marketing department and with cross functional teams to: Develop compelling content for marketing materials, including brochures, sales aids, websites, newsletters, and digital campaigns.Write, edit, and manage brand messaging to ensure consistency across all communication channels.Collaborate with internal teams to create educational and promotional materials for healthcare providers and patients.Ensure all content complies with FDA, PhRMA, and IBSA USA regulatory guidelines.Support the execution of social media strategies, content calendars, and digital campaigns.Manage website updates and SEO-optimized content.Support public relations initiatives, including press releases, media outreach, and corporate communications.Collaborate with agencies, PR firms, and internal teams to enhance brand visibility.Assist in the development of communication materials for industry events, trade shows, and medical conferences.Support sales teams by providing communication tools, training materials, and messaging guidelinesQualifications & Experience:Education: Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or a related field.Experience: 2-5 years in marketing communications, preferably in the pharmaceutical, biotech, or healthcare industry.Strong writing, editing, and storytelling skills with attention to scientific accuracy.Experience with digital marketing, content management systems (CMS), and social media platforms.Knowledge of FDA regulations and pharmaceutical industry compliance for promotional content.Ability to manage multiple projects, meet deadlines, and work cross-functionally.

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