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Marketing Data Analyst
2 months ago
Project Based Role: Approx. 2 - 3 weeks
Schedule: Approx. 30 - 40 Hours each week
Location: Hybrid (Chelmsford, MA) (1 - 2 Days Onsite)
Start Date: ASAP
Our Client is seeking a skilled Marketing Data Analyst to join our team and play a pivotal role in driving data-driven decision-making. The ideal candidate will have a strong foundation in data analysis, data visualization, and marketing insights.
Responsibilities
- Data wrangling and cleansing: Collect, organize, and clean data from various sources, including social media, CRM systems, and marketing platforms.
- Conduct data analysis: Utilize statistical methods and data analysis techniques to uncover meaningful insights and trends.
- Develop marketing segmentation: Identify and analyze customer segments based on demographics, behaviors, and preferences.
- Create compelling visualizations: Develop clear and informative data visualizations (e.g., charts, graphs) to communicate findings effectively.
- Provide actionable insights: Translate data insights into actionable recommendations to optimize marketing strategies.
- Collaborate with stakeholders: Work closely with the CMXO and other team members to understand business objectives and deliver relevant analysis.
Qualifications
- At least 3 - 5 years of similar industry work experience
- Strong data analysis skills: Proficiency in statistical analysis techniques (e.g., correlation, regression, hypothesis testing).
- Data visualization expertise: Ability to create visually appealing and informative data visualizations.
- Marketing knowledge: Understanding of marketing concepts, including segmentation, targeting, and positioning.
- Experience with data tools: Familiarity with data analysis and visualization tools (e.g., SQL, Python, Excel, Tableau, Power BI).
- Attention to detail: Meticulous approach to data handling and analysis.
- Excellent communication skills: Ability to clearly communicate complex findings to both technical and non-technical audiences.
Additional Skills (Preferred)
- Experience with social media listening tools (e.g., meltwater)
- Financial Services experience
The target hiring compensation range for this role is $40 - $45/Hourly (W2). Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
