Director, Brand Marketing

Director, Brand MarketingFull time Two Folsom, San Francisco, CA, US 94105We're seeking a creative, collaborative, and passionate brand marketer to lead the multi-billion-dollar Active & Men's categories at Old Navy at one of the most exciting and pivotal moments for the brand in over 10 years. As the Director of Brand MarketingActive, you will be a key leader within the Old Navy Brand Marketing team of a multi-billion-dollar fashion retail company. Reporting to the VP of Brand Marketing, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact for the Active product categories across Men's, Women's and Kids categories. You will also drive marketing for the Men's fashion category, a small but growing business. This role requires a deep understanding of active lifestyle consumer shopping behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our customer. You will be the mini CMO of a billion-dollar category, driving the marketing strategy, planning, and flawless execution in partnership with a world-class cross-functional team.What You'll DoCategory Strategy & Positioning: Lead the development of the Active product marketing positioning, seasonal strategies, messaging and campaign narratives tailored to our customer segments. Own end-to-end campaign execution, including the development of impeccable marketing briefs that define campaign vision, success metrics, target audience, channel strategy and amplification tacticsMarketing Campaign Development: Partner with creative, digital, retail, growth and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Ensure Old Navy consistently shows up with cultural credibility and impact across launches, activations, and campaigns.Cross-Functional Collaboration: Serve as lead steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and Old Navy's personality shines through in everything we do. Work closely with design, merchandising, e-commerce, styling and retail teams to ensure brand messaging aligns with business objectives and customer needs.Social & Content Strategy: Partner with Social, PR and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our active shopper.Create Tentpole Moments: Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success. Identify opportunities where brand storytelling, creative execution, and cultural value can be amplified.Drive the brand sports marketing strategy: Leverage sport as a community connector: Build-out and own the sports marketing strategy to support our overarching business objectives and create heat for the brand.Act as Cultural Integrator: Serve as the connective tissue between teams, ensuring cohesion in how the brand shows up across moments, audiences, and customer touchpoints.Inspire & Lead Teams: Guide agencies, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen brand love, and drive growth.Measure, Report, Optimize. Lead reporting on brand initiatives, partnering on campaign effectiveness metrics and brand health measurement solutions that demonstrate the impact of brand programs. Partner with the digital/performance marketing team to align on awareness, acquisition, conversion and retention objectives and strategies that help unlock growth and customer lifetime value. Champion customer insights; develop an understanding of customer mindsets, attitudes, and behaviors.Who You Are15+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.Deep understanding of women's consumer behaviors and cultural trends.Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.Strong leadership skills with experience managing cross-functional teams and external partners.Exceptional storytelling and creative sensibility with a passion for women's and fashion content.Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.Data-driven mindset with experience leveraging insights to inform marketing strategies.Benefits at Old NavyMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.Employee stock purchase plan.Medical, dental, vision and life insurance.See more of the benefits we offer.*For eligible employeesGap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $168,300 - $223,000 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.