Salesforce Marketing Cloud Consultant

2 weeks ago

New York, United States Mastek Full time

As a Salesforce Marketing Automation Senior Engineer, you will design, implement, and deploy Salesforce Marketing Cloud solutions to a wide variety of clients at the enterprise level. You will lead the Marketing Cloud solution designs of larger, cross-cloud marketing projects and/or owns the entire project/solution design in those instances where Marketing Cloud or Pardot are implemented.

Our Salesforce practice values teamwork, quality work, innovation, and customer success. Our team is composed of people who are passionate about Salesforce, delivering on-time, exceeding expectations, and ensuring success for our clients. We are looking for those who share our passion and the desire to work with the best and brightest. Come build with us

RESPONSIBILITIES:

  • Proactively engaging with product partners to manage their digital multi-channel Marketing Automation projects.
  • Understand out-of-the-box Marketing Cloud functionality, and have the ability to leverage and tailor these based on customer requirements
  • Engaging with customers’ business and technical staff, e.g. in discovery workshops, to find the right solutions for their Marketing Cloud projects
  • Develop functional specifications and create and update solution blueprint documentation.
  • Recommend best practices for key Journey Builder/Engagement Studio campaigns.
  • Developing an end-to-end solution plan and, depending on the project organization, acting as a technical lead for the project from initial kickoff through requirements analysis, design, and implementation phases to go-live
  • Iterate on solutions through a Build/Test/Review cycle with stakeholders
  • Negotiate solutions to complex scenarios with multiple parties and agendas
  • Provide guidance to optimizing marketing operations.
  • Conduct technical requirements gathering, review, and architecture review sessions.
  • Design data and process integrations between SFMC products and the rest of sales, service and marketing eco-system.
  • Make technical decisions that positively impact Customer, Company, and Individual metrics
  • Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action
  • Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud and other Salesforce Digital Engagement solutions.
  • Will have Hands on coding for upto 70% in a sprint if required.

Required Skills

  • 5+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)
  • Expert on Salesforce Marketing Cloud product set including Advertising Studio, Interaction Studio, Customer 360 Audiences, Content builder, journey builder, Contact builder and Audience segmentation. Email Studio and Marketing Cloud Intelligence.
  • Experience in a technical leadership role designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud
  • Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
  • Ability to take initiative and lead, motivate, and oversee teams to produce results
  • Ability to design system architectures and data models
  • Solid knowledge of:JavaScript, SSJS, AMPscript, HTML, CSS, SQL
  • Experience working with APIs – SOAP and REST based Marketing cloud APIs and SDKs. Knowledge on Mulesoft anypoint and marketing cloud connect is a must have.
  • Team player attitude and ability to work in a high energy business environment.

Certifications

  • Marketing Cloud Administrator
  • Marketing Cloud Email Specialist
  • Marketing Cloud developer

RESPONSIBILITIES:

  • Build, test and deploy personalized email marketing modules via SFMC Content Builder.
  • Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript
  • Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting
  • Lead the socialization and roll out of the email module library to stakeholders across the organization and key agency partners
  • Own and manage ongoing requests for new modules or updates to existing content
  • Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
  • Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, QA, and visual aspects utilizing tools such as Litmus
  • Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.
  • Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent
  • Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Update training documentation for the internal design team
  • Ability to interpret analytics/trends and identify actionable insights
  • Understanding of A/B and multivariant testing as well as tracking and tagging best practices
  • Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action

Required Skills

  • 3+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)
  • Extensive experience working with enterprise Marketing Cloud environments with multiple business units
  • Advanced knowledge of software architecture, design, and business processes
  • Extensive experience with SFMC REST and SOAP API data transmission protocols
  • SFMC Email Specialist/Consultant/Developer/Administrator Certifications strongly preferred.
  • Translate technical implications and options into business impact statements.
  • 2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.
  • Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.
  • Basics of Java, React is nice to have.

Certifications

  • Marketing Cloud Administrator
  • Marketing Cloud developer

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