Marketing Content Specialist

6 days ago

Eugene, United States PakTech Full time

Are you passionate about crafting compelling narratives and driving engagement through strategic content creation? Join our team as a dedicated Marketing Content Specialist, where your knack for storytelling and expertise in content development align with our mission to captivate audiences and drive meaningful connections. Be instrumental in shaping our brand's voice and influence through impactful content initiatives that set new standards in the industry. If you're ready to leverage your creativity and expertise to elevate our brand presence and marketing efforts, apply now and help us shape the future of our content strategy for a brighter tomorrow.


PakTech is located in beautiful Eugene, Oregon and is committed to the environment and our communities. PakTech handles are made of 100% recycled plastic and are repurposed from recycled containers. We are looking for people as committed to the environment as we are. After all, we all need to do whatever possible to keep plastics in our recycling stream so they can be repurposed into new products over and over again.


What We Offer


  • Excellent benefit package- Medical, Dental, and Vision for employee fully paid for by PakTech
  • 401K match up to 4%
  • Competitive total compensation
  • Supportive and innovative culture
  • Quarterly company discretionary bonus


Summary:


We are looking for a skilled and creative Marketing Content Specialist to join our vibrant marketing team. The Marketing Content Specialist will be responsible for creating, managing, and optimizing content across various platforms to support our marketing and branding efforts. This role involves developing compelling content that resonates with our target audience, driving engagement, and contributing to our overall marketing strategy.


Essential Duties and Responsibilities:


  • Develops compelling content that aligns with PakTech’s marketing goals and brand identity.
  • Creates engaging and high-quality ads, marketing collateral, social content, and email campaigns
  • Collaborates with the marketing team to plan and implement content campaigns that drive traffic, engagement, and lead generation.
  • Manages PakTech’s social media channels, including content creation, scheduling, community engagement, and performance analytics.
  • Creates visually appealing and on-brand content
  • Designs and produces compelling visual graphics for use across digital and print platforms, including social media, websites, email campaigns, marketing collateral, and print ads
  • Collaborates with marketing and sales team to develop creative concepts and visual strategies for marketing campaigns.
  • Maintains a library of visual assets, ensuring consistency and accessibility for marketing and branding efforts.
  • Writes engaging, persuasive, and original copy for various marketing materials, including blog posts, website content, email campaigns, and social media posts.
  • Develops a content calendar to provide value to our target audience, enhance SEO, and establish PakTech as a thought leader in the industry.
  • Proofs and reviews copy and visual assets from outsourced agencies
  • Assists with tradeshow preparation, including marketing collateral, booth graphics, and pre and post-show content development


PakTech is an Equal Opportunity Employer (EEO) and is committed to providing employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.


Minimum Education and/or Experience:


  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
  • Minimum 2 years of experience working in a similar role.
  • Proven digital design experience as a content specialist or similar role
  • Strong writing, editing, and proofreading skills with a keen eye for detail.
  • Strong proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Familiarity with social media management tools
  • Experience with CRM systems - HubSpot experience, preferred
  • Familiarity with WordPress preferred
  • High-level skill set in MS Office Suite


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