Email Lifecycle Specialist

4 weeks ago

West Lake Hills, United States HumanN Full time
We are GROWING here at HumanN, and we are looking for a talented Email Lifecycle Specialist to join our expanding team This role is integral to enhancing customer lifetime value and retention through strategic email and SMS projects, as well as loyalty and subscription programs.

Responsibilities:

  • Email Campaign Execution:
    • Execute email, SMS and push campaigns from conceptualization through analysis. This includes building campaigns, managing production calendar, creating templates, managing sends, and reporting on results.
    • Implement and optimize lifecycle trigger automations and ad-hoc promotional campaigns.
    • Collaborate with Sr. Retention Marketing Manager, copywriters, and designers to develop compelling content that aligns with Humann's branding and campaign objectives.
  • Performance Optimization & Reporting:
    • Maintain and monitor email and SMS reporting documents and report out weekly on performance
    • Conduct A/B testing to refine email strategy and improve engagement metrics.
    • Analyze campaign performance and generate regular reports to track effectiveness and ROI.
  • Troubleshooting and Technical Support:
    • Identify and resolve issues related to email delivery and campaign performance.
    • Troubleshoot technical issues within the email tech stack, including problems with marketing automation software and integration issues.
    • Work closely with technical teams to ensure the email marketing tools and systems are functioning optimally.
    • Work with our eCom and Ops teams to create new landing pages and promotional codes
    • QA email/SMS links, landing pages, and promotional codes

Qualifications:

  • Minimum of 2-3 years in an email/SMS executional role, with a focus on DTC Ecommerce/Subscription.
  • Proven experience in CRM system management and project leadership within a retention context.
  • Experience with the Klaviyo platform highly preferred, and ability to work independently and utilize the tool to its full potential. This includes a deep understanding of Klaviyo's features, capabilities, and best practices to effectively manage and optimize Email & SMS marketing campaigns and customer engagement strategies.
  • Proficiency in data analysis tools such as Tableau, Looker, Google Analytics, or similar platforms.
  • Demonstrated ability to manage projects effectively, coordinating with cross-functional partners to execute projects in CRM channels.
  • Excellent communication and relationship-building skills.
  • Ability to organize, prioritize, and manage multiple tasks with attention to detail.
  • Self-starter with the capability to work independently and collaboratively within a team.

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include:
  • Health/Dental/Vision/Life Insurance
  • 401k Retirement Plan with company match
  • Paid parental leave
  • Quarterly stipend for our supplements
  • Unlimited PTO
  • Hybrid/remote working model

HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN's scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.

HumanN has been ranked as one of the fastest growing private companies in America for ten consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in America, showcasing the country's most successful independent entrepreneurs.

At HumanN, we believe.... it takes COURAGE to do our life's greatest work.

We believe that our GROWTH never ends.

We believe that to thrive we must ADAPT.

We believe in the power of HUMANITY.

HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Learn More

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