Email Strategy

Email Strategy & Digital Marketing ManagerOur company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.Reports To: Senior Marketing Manager, Omni-ChannelLocation: Corporate Office, Salt Lake City, UTStarting Date: ImmediatelyPosition Type: Full TimeDeseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in 1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey. In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels. This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and executing email journey to drive consideration and purchase of Deseret Book offerings. They will work closely with our product marketing, content team, events team, and creative team to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com and Deseret Book brick-and-mortar stores.Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.Responsibilities Include:70% Email Marketing Strategy Development, Campaign Management & Performance Analytics:Strategy Development & Execution: Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patternsCreate and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversionsDesign and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based eventsCampaign Management: Lead end-to-end email campaign development from conceptualization to post-campaign analysisPartner with creative teams to develop compelling email content that resonates with our faith-based communityImplement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performanceEnsure brand consistency and message alignment across all email communicationsPerformance Analytics & Optimization: Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attributionDevelop comprehensive reporting dashboards to track campaign performance and ROIIdentify trends and insights to continuously improve email marketing effectiveness20% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiativesWebsite Optimization: Contribute to website optimization and conversion rate improvement projects10% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:Design and execute SMS marketing strategies to complement email campaignsAnalyze SMS campaign performance and optimize for engagementRequired Skills & Qualifications:Bachelor's degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketingExperience with all different aspects of digital marketing channels, specifically email and SMS marketingExperience with building customer segments and journeysAbility to learn quickly and apply best practicesDetail-oriented: Ability to analyze results, prioritize work, and organize timeStrong problem-solving and decision-making skillsExcellent communication skills, both written and oralFamiliar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)Self-motivated and great self-managerGreat team player and works well in a collaborative environmentMust be current on market trends and customer needs in conjunction with company mission, brand, and audienceBenefits:Excellent medical, dental, and life insurance401(k) savings plan with company matching fundsCompany-funded retirement planMerchandise discountDiscounted UTA Eco passPaid leave and holidaysGreat work environmentEqual Opportunity and Diversity:We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.