Vice President, Marketing

Vice President, MarketingThe Vice President of Marketing will be the strategic operator responsible for helping MacroHealth build an end-to-end, segmentation-led marketing engine spanning product marketing, demand generation, brand, customer lifecycle marketing and playing a critical role with the Chief Growth Officer and product management in upstream strategy. This leader will bring deep experience in healthcare SaaS, product commercialization, and high-growth GTM systemsensuring that the company's value propositions and differentiation land with each segment of the market. This role also requires exceptional leadership: building, mentoring, and scaling a high-performing marketing organization that collaborates seamlessly with Sales, Account Management, and Product Management. Key ResponsibilitiesStrategic Marketing & Market SegmentationTranslate the growth strategy into marketing programs that deliver on the growth goalsBuild a rigorous segmentation model across health plans, TPAs, employers, and ecosystem partners.

Lead deep voice-of-customer (VoC) research. Define personas across buying journey and maturity cohorts. Develop, in partnership with the CGO the enterprise marketing strategy. Execute the marketing strategyProduct Marketing Management (PMM)Establish a world-class PMM function.

Drive positioning, differentiation, participate with product in packaging, pricing inputs. Lead product launches and enablement. Maintain messaging frameworks and competitive intelligence. Demand Generation & Pipeline GrowthDesign and scale demand generation across multiple channels.

Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars. Build KPIs and dashboards for funnel optimization. Drive segmented, relevant campaigns. Brand, Communications & Thought LeadershipElevate reputation as category leader.

Own brand strategy, messaging, and identity. Manage PR, analyst relations, and executive communications. Customer Lifecycle & AdvocacyCreate lifecycle programs for onboarding, adoption, and renewal. Build customer advocacy and reference engines.

Launch Customer Advisory Board. Partner with Product Management in Upstream MarketingPartner with Product Management to conduct market sizing, whitespace analysis, and competitive mapping. Partner with Product Management to translate insights into market requirements. Inform product strategy and prioritization with market dataPartner with Product Management in other upstream marketing concepts like: new product validation, where to play and where to win leveraging market tested dataBuild & Lead a High-Performing Marketing OrganizationRecruit and develop a world-class team.

Define roles, competencies, and career paths. Implement processes, sprint cycles, and operating mechanisms. Foster a culture of creativity and accountability. Cross-Functional LeadershipEnsure Alignment to company-wide positioning set by Executive TeamTight collaboration with Product, Sales, CS, Finance, and Partners.

Develop joint GTM plays and commercialization playbooks. Ideal Candidate Profile10+ years in healthcare SaaS specifically in the healthcare payer segment. Expertise in PMM and driving Market segmentation strategies. Proven success in demand gen and product commercialization.

Exceptional storytelling and strategic judgment.

Experience

in Marketing Operations & AnalyticsStrong Analytical skills and familiarity with modern marketing technology and measurement frameworksStrong leadership and team development capabilities. Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferredA strong bias towards strategic use of AI in marketingSuccess Metrics (1218 Months)Segmentation strategy executed. Pipeline growth improved measurably. PMM function operational and effective.

Successful product launches. Marketing team fully staffed and high-performing. Significant brand presence and market influence. Location: Remote anywhere within the US (Must be located in the US)Core CompetenciesOne TeamAct as one team with fellow MacroMates and customersValue humility, low ego, and collaborationMaintain an All for One, One for All attitudeDeliver on PromisesDo the right thingDo what you say you will doWork with a sense of urgency and transparencyMacro ThinkingChallenge yourself and others to think boldly, bigger, and into the futureLead with a Growth MindsetAct as a thought leader for the healthcare industryMacroHealth is an equal opportunity employer.