Senior Specialist, Channel Marketing, OptiFreight Logistics

Product And Solutions MarketingMarketing is responsible for assessing customer needs, market conditions, and competition to inform business strategy. Marketing implements the strategy through developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution to drive customer loyalty, sales growth, and improved profitability.Position Summary: This position will directly support the OptiFreight Logistics Channel Marketing managers in leading tradeshow strategies, reporting and tracking MQLs, ROI and KPIs, and lead RFPs from kick off to submission. In addition, in this role the Senior Specialist will support sales enablement resource development for all channels.Responsibilities:In conjunction with the Sr. Channel Manager and Channel Marketing Managers, develop goals and key performance indicators for channel marketing campaigns and leads tracking of marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.Lead tradeshow strategy and execution for general tradeshows (non-sponsorship) and regional tradeshows. In addition, develop tradeshow calendar and messaging strategy for all tradeshows.Lead post-tradeshow LQM process and reporting for all channels. Monitors key performance indicators throughout and provides recommendations on adjustments to tradeshow strategy and customer targeting as necessary. Coordinates with Sr. Channel Manager and Channel Marketing Managers as necessary to make significant adjustments.Lead RFP process (from kick off to submission).Supports content development for marketing campaigns using content created by vendors, internally developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.Qualifications:2-4 years' experience in related fieldBachelor's degree in related field, or equivalent work experience, preferredExceptional oral and written communication skillsKnowledge of effective communication strategiesExperience leading or contributing to product marketing strategyWhat is expected of you and others at this level:Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasksWorks on projects of moderate scope and complexityIdentified possible solutions to a variety of technical problems and takes action to resolveApplies judgment within defined parametersReceives general guidance and may receive more detailed instruction on new projectsWork reviewed for sound reasoning and accuracyAnticipated salary range: $68,500 - $88,020Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.Medical, dental, and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsApplication window anticipated to close: 03/05/2026 if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience, and skills and an evaluation of internal pay equity.Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. Cardinal Health supports an inclusive workplace that values diversity of thought, experience, and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status, or any other status protected by federal, state, or local law.