Coo

Posting Details

Posting Summary

Working Title
Coordinator of Marketing

Role Title
PR & Mktg Spec III

Role Code
29093-SW

FLSA
Exempt

Pay Band
04

Position Number
29400007

Agency
Southwest Virginia Community College

Division
Southwest Virginia Community College (Div)

Work Location
Tazewell - 185

Hiring Range
$42,905 to $60,000

Emergency/Essential Personnel
No

EEO Category
B-Professional

Full Time or Part Time
Full Time

Does this position have telework options? -Telework options are subject to change based on business needs-
No

Does this position have a bilingual or multilingual skill requirement or preference?
No

Work Schedule
Monday through Friday, 7:45am to 4:30pm
Some evenings and weekends may be required.

Sensitive Position
No

Job Description

Southwest Virginia Community College, as a comprehensive institution of higher education, dedicates its services to area citizens. Believing that each person should be given an opportunity for continuing personal and intellectual development, the College assumes responsibility as a catalyst in the life of the individual and the community. Southwest provides citizens the means for improving skills, expanding knowledge, as well as cultural aesthetic and global awareness, and encouraging economic development and responsible citizenship.

Southwest seeks an innovative and detail-oriented Coordinator of Marketing to amplify the College‘s reputation and brand identity. This is an opportunity to utilize and enhance your marketing skills while directly contributing to the success of our institution.

This role will:

• 
  
• Collaborate with the Director of Strategic Communications, department heads, and college stakeholders to align marketing messages and campaigns with institutional goals and initiatives.
  
• Create and manage marketing campaigns across various platforms to boost visibility and engagement of the College‘s brand.
  
• Develop strategic partnerships with media outlets and influencers to increase the College‘s positive press and online presence.
  
• Produce and edit digital media, video, print publications, and social media posts in accordance with the brand voice and messaging guidelines.
  
• Monitor and report on the performance of marketing campaigns to optimize ROI and make data-driven decisions.
  
• Stay informed and up-to-date on the latest marketing trends and best practices in the field.
  

This position requires a 12-month probationary period for both new hires and transfers.

This is an in-person position, not a remote position.


Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA‘s/Required Qualifications

• 
  
• Excellent written and verbal communication skills to represent the College professionally in internal and external capacities.
  
• Proven ability to work independently while also thriving in a collaborative, fast-paced environment.
  
• Proficient in developing news media content, photography, videography, and other creative media.
  
• Proficient in relevant software programs for graphic design, photo/video editing, and desktop publishing (such as those made by Affinity, Adobe, Davinci, or similar).
  
• Expertise in digital ad managers (Meta/Google), digital analytics, and social media management tools.
  
• Experienced in the development of multi-channel advertising campaigns.
  
• Proven ability to initiate and sustain media relationships.
  
• Experience in market research.
  
• Experience in a related field
  

Additional Considerations

• Experience in a higher education setting

Operation of a State Vehicle
No

Supervises Employees
No

Required Travel
Travel is required with this position.

Posting Detail Information

Posting Number
CLS_3454P

Recruitment Type
General Public - G

Number of Vacancies
1

Position End Date (if temporary)

Job Open Date
12/11/2024

Job Close Date
01/03/2025

Open Until Filled
No

Agency Website
www.sw.edu

Contact Name
Human Resources

Email

Phone Number

Special Instructions to Applicants
In support of the Commonwealth‘s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth‘s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: or call DARS at , or DBVI at

To be considered for this position, you must complete the full state application. Please visit www.jobs.vccs.edu to apply.

Additional Information
For more information, please see the Opportunity Profile.

Background Check Statement Disclaimer

The selected candidate‘s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth‘s Statement of Economic Interest. For more information, please follow this link:

EEO Statement

The Virginia Community College System, anEEOemployer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, theVCCSis committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.

ADA Statement

TheVCCSis anEOEand Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.

E-Verify Statement

VCCSuses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting
postings/79859

---