Lead Analyst, Market Development

4 weeks ago

Portage, United States Michigan Staffing Full time

Lead Analyst, Market DevelopmentThis Lead Analyst, Market Development will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our Instruments ProCare Services business. The role will increase brand recognition, adoption, and retention of ProCare agreements through data-driven insights, customer feedback, regional market activation, and cross-functional collaboration with sales, product, and leadership teams. This role would provide marketing and analytical support needed to scale ProCare adoption while ensuring revenue continuity and margin protection.What You Will Do:Lead the development and execution of local marketing plans with the goal of driving ProCare awareness and adoption within the US marketConduct formal business review presentationsUtilize market analytics to determine appropriate locations for awareness and adoption campaignsExecute integrated marketing campaigns and strategiesDetermine appropriate tactics based on market dynamics and investigate new avenuesAssess the impact of competitive dynamics and points of parity / points of difference through competitive analysisResponsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows)Explain different product features to different customers as appropriate to their needsUnderstand what current and potential customers need to drive value in the portfolioAnalyze market pricing data to help set priceDevelop pricing approach / level consistent with the Marketing Strategy and brand positioningWhat You Need:RequiredBachelor's degree4+ years of work experiencePreferredProven experience in market research and analytics to develop strategies to improve business outcomesMedical device experience in Non-Original Equipment Manufacturing (OEM) marketExperience with Power BI or other visualization tools$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.Health benefits include: medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.

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