Manager, Field Marketing

McDonald's Marketing ProfessionalMcDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.Marketing professional responsible for executional leadership of both national and local marketing strategies for all Co-Ops within the assigned Field office geography. This role will also work closely with Field and National leadership to build field specific marketing strategies tailored to local needs; ensuring brand consistency. Note: The role encompasses the Columbus Field Office territory, including Central and Northeast Ohio, West Virginia, Pittsburgh, and Kentucky. Given that travel is required, the candidate must reside within the designated field office territory and be comfortable traveling anywhere from 10 minutes to 4 hours as needed.DutiesExecute the national US marketing strategy for all Co-Ops within an assigned Field Office geographyCustomer-centric relationship building, cross-functional engagement and stakeholder managementAnalyze market trends, customer and business data and insights to drive optimal market-specific solutionsExecute customer solutions, driving performance marketing outcomes (i.e., loyalty, personalization / customization, customer service and crew engagement)Hold national and local stakeholders accountable for execution on plans; evaluation of effectiveness and course corrections as requiredCollaborate with national marketing to ensure consistency in brand messagingQualificationsBA / BS in Marketing, Business Administration or related fieldMinimum of 4-6 years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)Experience working in a franchise or quick-service restaurant environmentSkills & AbilitiesProven track record of successfully executing marketing strategies / campaignsStrong business acumen and analytical skills; ability to translate data into actionable strategiesExcellent communication, interpersonal skillsCreative thinking / solution-oriented problem solvingAgility to respond to changing business and market trendsAbility to deliver on key brand and customer centric metricsStrong understanding of consumer experience across digital and mediaExperience mentoring and developing othersCompensation Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes Salary Range The expected salary range for this role is $107,684.00 - $134,605.00. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.Additional Information: Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan. McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone.