CPG Marketing Director
3 weeks ago
About the job CPG Marketing Director Job Title: CPG Marketing Director (Bilingual in Korean) Location: Buena Park, CA, USA Employment Type: Full-Time Job Responsibilities: Develop and implement short-term and long-term category strategies for the Asian Foods category across US, Canada, and European markets in Club, Retail, and Food Services channels. Maintain a strategic multi-year plan and roadmap to support category growth, profitability targets, and create compelling product/category messaging. Collaborate with cross-functional teams including Sales, SCM, R&D, and Operations to drive product innovation, commercial and distribution strategies, and resolve product issues. Lead the development of annual marketing plans through in-depth consumer insights on needs, preferences, and market trends; work closely with stakeholders to achieve results. Monitor product life cycles and recommend adjustments as needed, analyzing consumer satisfaction, competitor actions, sales performance, and promotional program impacts. Ensure cross-functional alignment with SCM, Operations, and R&D to support the development process and product/category strategy. Monitor the market landscape through competitive analysis and consumer insights to inform product decisions. Develop and maintain a performance dashboard with metrics (e.g., volume, profit) and create data-driven presentations for the Sales team to support sales success. Lead quarterly business reviews and present insights and updates to the leadership team. Manage and own P&L targets by categories and channels, conducting product/category analyses and recommending new products to align with company goals. Oversee and lead a team. Qualifications/Skills: Bachelors degree in Marketing, Advertising, or Business Administration (MBA preferred). 15+ years of experience in brand or product marketing, with 5+ years in a Marketing Director/Senior Brand Manager role within the CPG (food industry preferred). Strong problem-solving skills and adaptability to work within ambiguity. Proven ability to build relationships cross-functionally and meet business objectives. Proficient in MS Office, especially Excel and PowerPoint; experience with IRI, Nielsen, and Spins is preferred. Excellent communication, presentation skills, and ability to meet deadlines. Ability to travel as needed. Bilingual in Korean required. Benefits: Competitive compensation package, including health, dental, vision, life insurance, long-term disability, 401K plan with company match, vacation, floating holidays, and company holidays.
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