Food Service

2 weeks ago


Naperville, United States Joseph Group USA Full time

We are a leading global food manufacturing company. We have market leading brands and continue to grow in our retail and club channels. However, QSR food service is our fastest growing channel.


The QSR Food Service Marketing Manager will lead all marketing initiatives relating to our food service business - develop and implement comprehensive marketing strategies, campaigns, and initiatives around new product development (inception to commercialization).


KEY RESPONSIBILITIES


• Develop and execute strategic ongoing marketing initiatives and programs to target QSR food service industry

• Bring products from inception to full commercialization / distribution.

• Design and execute comprehensive go-to-market plans for new product launches and ensure successful implementation and adoption.

• Source, analyze, and report monthly KPIs.

• Maintain in-depth knowledge of the current product offerings, tools, and industry trends.

• Maintain open and responsive communication with internal teams and stakeholders.

• Create and maintain documentation related to marketing operations and procedures.

• Build strategic relationships and partner with key industry players, agencies, and vendors.

• Analyze customer insights consumer trends, market analysis and marketing best practices.

• Collaborate with R&D to create samples for customers and prospects.

• Manage pricing setup and price list with Finance.

• Ensure consistent and compelling brand representation at tradeshows through engaging booth design, marketing collateral, and promotional activities.


KEY SKILLS AND EXPERIENCE

• Bachelor’s degree in marketing or a closely related field is required; MBA Preferred

• 5+ years’ experience in QSR Food Service Marketing

• Demonstrated ability identifying and seizing new market opportunities.



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