Senior Product Manager, Cadillac Communications

divh2Senior Product Manager, Cadillac Communications/h2pThis role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Mountain View, or Warren, you are expected to report to that location three times a week, at minimum or other frequency dictated by the business. GM does not provide immigration-related sponsorship for this role. If you will need GM immigration sponsorship now or in the future, this includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.), do not apply for this role./ppThe Senior Product Manager, Cadillac Communications is a fully qualified communications professional responsible for leading the strategic execution of product storytelling for Cadillac - GMs lead technology brand that is setting the standard for the next generation of American luxury. This role requires deep product and technology knowledge, cross-functional leadership, and the ability to manage complex communications initiatives. The ideal candidate is a strategic thinker, a strong collaborator, proven program manager and a proactive communicator who thrives in a fast-paced, news-driven environment. Luxury brand experience is a plus./ph3What Youll Do (Responsibilities)/h3pLead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals./ppServe as the go-to expert on Cadillacs vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning./ppManage the creation and distribution of media assets including B-roll, photography, and digital content./ppCollaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration./ppPartner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy./ppMonitor and communicate product updates and changes with urgency and precision across the organization./ppAlign communications with marketing language and activations, ensuring cohesive storytelling across channels./ppMentor junior team members and contribute to cross-functional collaboration and innovation./ph3Qualifications/h3p68 years of experience in product communications, brand strategy, or a related field./ppProven ability to lead complex initiatives and influence cross-functional teams./ppStrong analytical, writing, and strategic thinking skills./ppEstablished program management experience./ppPassion for the automotive industry and GMs product portfolio./ppExperience managing multiple priorities and working independently./ppFamiliarity with digital storytelling and media asset workflows./ppThe compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. The salary range for this role is ($109,000 144,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus potential: an incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more./p/div