Integrated Marketing Lead
2 weeks ago
Integrated Marketing LeadThe Partner Growth team is seeking a strategic, entrepreneurial, and data-driven marketer to expand Forage's transaction volume across platform partners, retail partners, and our newly launched Forage consumer application. This Integrated Marketing Lead will drive our go-to-market strategy and lifecycle engagement across the business.This is a business critical role as Forage scales its revenue through core partnerships, new verticals, and new markets. To succeed, the right candidate will be strategic, analytical, highly motivated, and adaptable. They should be comfortable navigating ambiguity, learning quickly, and diving into entirely new concepts with minimal guidance. This person must be a team-first culture builder who can think big and execute fast.This role will require close collaboration with Data Analytics, Business Development, Product, Policy, Legal, Merchant Operations, Leadership, and other cross-functional stakeholders.Qualifications:4+ years of experience in performance marketing, consulting, retail, fintech, e-commerce, or regulated industriesAble to distill complexity and ambiguity into clear marketing and growth strategies and user-facing communicationsStrong project management and leadership skills, with experience supporting digital marketing or sales campaignsA strong systems thinker who connects messaging and tactics to downstream metricsData driven with experience in marketing experimentationComfortable creating in white space and influencing partner teamsAble to flex between strategy and execution across internal and external teamsProven cross-functional leader with the ability to influence without authorityThrives in fast-paced environments and is biased toward actionPassionate about food access and creating better systems for shoppers to use their benefitsKey Responsibilities:Own and evolve the end-to-end GTM strategy for Forage supported payment types and consumer application from positioning through launch and retentionPartner with Forage product, platform partner, and retailer teams to develop strategic and innovative lifecycle and performance marketing programs that educate, acquire, activate, and support shoppersCollaborate with leadership to develop proven, data-driven partner growth strategies that support business objectives and translate them into actionable plans, define and align KPIs with partners to ensure mutual successConduct analyses of partner performance and marketing campaigns to deliver actionable, growth-centric insightsProduce campaign recaps and reports showcasing marketing initiatives, integrating data, analytics, and digital assets to help tell Forage's story and build best practice playbooksMonitor program performance in real time, optimizing and iterating quickly to improve results and inform future campaignsStay up to date on industry trends, competitor activity, and emerging opportunities to inform strategic decisions and drive innovationOur Offer:Your base salary would fall within the bands below. Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.Competitive Compensation: Integrated Marketing Lead: $125k-$145k DOEMeaningful work that makes a positive impact on our society100% coverage of medical, dental and vision premiums for you and all dependents.Enjoy regular team lunches at our San Francisco office, fostering collaboration and connection over great food.A fun and caring environment that prioritizes transparency, growth, and ownership.A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.We aim to review every application within 4 business days of submission and provide feedback on each of your interviews within 2 business days of completion. If you don't hear from us, please reach out to your recruiter or careers[at]joinforage.com directly to get an update on your candidacy.To maintain a fair and equitable hiring process for all candidates, we require that interviews and exercises be completed without the use of AI-powered tools. We assess candidates based on their direct experience, judgment, and communication.We are not engaging with third-party recruiters or agencies for this role. We kindly ask that you refrain from contacting us regarding recruitment services. Fees will not be paid for unsolicited resumes sent to Forage.Forage is unable to provide visa sponsorship for this role. Applicants must have work authorization that does not require visa sponsorship now or in the future.
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Integrated Marketing Lead
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