Brand Paid Media Director

Brand Management DirectorAt PwC, our people in brand management, marketing, and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels. Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion, and a commercial mindset are all foundational to our success. You create a healthy working environment while maximizing client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:Lead in line with our values and brand.Develop new ideas, solutions, and structures; drive thought leadership.Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.Balance long-term, short-term, detail-oriented, and big picture thinking.Make strategic choices and drive change by addressing system-level enablers.Promote technological advances, creating an environment where people and technology thrive together.Identify gaps in the market and convert opportunities to success for the Firm.Adhere to and enforce professional and technical standards, the Firm's code of conduct, and independence requirements.The Opportunity As part of the Brand Management, Marketing, and Sales team you are responsible for creating and implementing a brand strategy aligned with business goals, managing PwC's visual and verbal identity, including logos, colors, messaging, and tone. As a Director you are tasked with setting the strategic direction and leading business development efforts, making impactful decisions and overseeing multiple projects while maintaining executive-level client relations. You are responsible for leading marketing campaigns to promote the brand and enhance engagement, track brand health, and devise strategies to improve perception and loyalty, making sure resources are allocated effectively and KPIs are set to evaluate initiatives.ResponsibilitiesDevelop and implement a thorough brand strategy in line with business objectivesManage and enhance PwC's visual and verbal identity, including logos, colors, and messagingLead and execute marketing campaigns to elevate brand presence and engagementMonitor brand health and devise strategies to improve perception and loyaltyOversee resource allocation and secure sound budget managementEstablish and track KPIs to assess the success of brand initiativesMake strategic, data-informed decisions to drive brand growthMaintain senior-level client relationships and oversee multiple projectsWhat You Must HaveHigh School Diploma8 years of experienceWhat Sets You ApartBachelor's Degree in Marketing, or Business Administration/Management preferredDeveloping and executing brand strategiesLeading cross-functional teamsInspiring and influencing othersUsing an analytical mindsetThinking creativelyDemonstrating ability to work in a fast-paced environmentUsing exceptional project management skillsPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance