Social Media Manager

4 weeks ago

Logan, United States Holbrook Pickleball Full time

Social Media ManagerRole OverviewThe Social Media Manager is responsible for planning, creating, publishing, and optimizing content across all social platforms to grow brand awareness, engagement, and revenue. This role owns the day-to-day execution of social media while aligning content with brand voice, marketing goals, and business objectives.Key ResponsibilitiesStrategy & PlanningDevelop and execute a social media strategy aligned with brand, marketing, and revenue goalsPlan and manage content calendars across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.)Align social content with product launches, promotions, events, and campaignsIdentify content trends, platform updates, and growth opportunitiesContent Creation & PublishingCreate, edit, and publish high-quality content (video, photo, graphics, captions)Write engaging captions and calls-to-action that reflect brand voiceCollaborate with athletes, influencers, creators, and internal team membersEnsure consistent visual identity and messaging across platformsCommunity ManagementMonitor comments, messages, and mentions dailyEngage with followers, respond to questions, and foster communityFlag customer service issues or feedback to the appropriate teamBuild relationships with fans, ambassadors, and partnersGrowth & PerformanceAnalyze performance metrics (reach, engagement, growth, clicks, conversions)Optimize content based on data and insightsTest new formats, posting times, hooks, and creative approachesSupport paid social efforts with organic insights and creative testingCollaboration & ReportingWork closely with marketing, ecommerce, and creative teamsCoordinate with paid media, email, and influencer marketingProvide regular reports and insights on social performanceHelp connect social activity to brand growth and salesQualifications2+ years experience managing social media for a brand or creatorStrong understanding of major social platforms and trendsExperience creating short-form video content (Reels, TikTok, Shorts)Strong writing and storytelling skillsOrganized, self-motivated, and detail-orientedComfortable working in a fast-paced, growth-oriented environmentNice to HaveExperience with ecommerce or consumer brandsFamiliarity with analytics tools (native platform insights, Google Analytics, etc.)Experience working with influencers or athletesKnowledge of pickleball, sports, or lifestyle brandsBasic photo/video editing skills (CapCut, Adobe, Canva, etc.)Success Looks LikeConsistent growth in followers and engagementHigh-performing content that aligns with brand voiceStrong community engagement and brand loyaltySocial content that contributes to traffic, conversions, and revenueClear, data-driven insights that improve performance over time

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