Senior Product Manager

Senior Product ManagerHibu is seeking a Senior Product Manager on the Digital Product Team to focus on Core Client Experiences. This role will play a critical part in shaping and implementing strategic decisions for how Hibu clients recognize value from our solution, with an emphasis on developing digital experiences for Hibu customers across web and mobile platforms ensuring they can complete immediate jobs to be done and putting them on a path for lifetime growth. This role will enhance customer lead analysis tools and identify customer journey moments to help customers save time and realize value. The role will also own the third party integration roadmap and will define opportunities to use AI to enhance Hibu's client facing tools.The Senior Product Manager is responsible for managing or participating in product implementation and enhancement projects across multiple Hibu products and services, coordinating closely with Hibu's Tech and Ops teams, and with vendors and partners on customization, integration and feature development needed. The Senior Product Manager is also responsible for data analysis across Hibu's products and services, to track trends, uncover insights, and provide information to Marketing, Go To Market and Training teams for use in marketing collateral and case studies.Primary Responsibilities:Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu's strategic and commercial goalsDefines integration and interoperability requirements (APIs, SDKs, partner enablement) aligned with Hibu's ecosystem strategy and product goalsDevelop a deep understanding of client needs and intent to suggest new opportunities to enhance client valueWork with lines of business to understand value drivers for their customersLeverage experimentation platforms to test and iterate on potential experiences, validate the journey map and increase customer value over timeWork with Hibu's Tech and Ops teams and our partners and vendors to translate business, technical and operational requirements into system enhancements and integration requirementsWork as part of an Agile product development team and process (manage feature backlogs, etc.)Work with Development, QA, IT and other parallel organizations to complete and deploy Product ReleasesWork with Go To Market, Sales Training, Marketing and Sales to launch Product Releases commerciallyCommunicate regularly with other Product team members to ensure enhancements and releases fit seamlessly with other Hibu Products.Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn.Collect and analyze data from Hibu's products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu's Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and/or empower teamsInvestigate vendor and partner issues related to API calls, webhooks and/or data transfer or retrieval issuesMonitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing, and inform Hibu's strategic and tactical product roadmaps. Attend industry webinars, conferences and similar events as neededBusiness Relationships:Work with vendors and partners to define and implement new features and capabilities for Hibu's Digital products, and to manage integrations with Hibu's systems.Work with Hibu's Tech and Operations teams to define and implement new products, features and capabilities for Hibu's Digital ProductsWork with Hibu's Marketing, Go To Market and Training teams to leverage data, trends and insights from across Hibu's Products and Solutions to arm them and make them more effectiveCompetencies/Critical Skills:Understanding of digital marketing markets, trends and technologyExperience with complex API integrations between systemsExperience in an Agile product development environment and related processes (2+ years)Experience in data analysis, experimentation tools and the use of tools such as PowerBIFamiliarity with the marketing needs of local businessesAbility to communicate effectively with a wide range of audiences from engineers to executivesStrong communication and presentation skills using Office or compatible productsFamiliarity with Sales Force or other similar CRM systemExperience building AI into software or using AI during the course of building softwareExperience using Jira/Atlassian suite of tools (or similar) as part of the product management processExperience, Qualifications and Requirements Required/PreferredBachelors degree in technical field or business required5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) required5+ years in a Product Management or Technical Management/Process Role requiredExperience with Agile product development requiredExperience using Jira/Atlassian suite of tools (or similar) as part of the product management process requiredExperience with Online and/or Mobile Advertising preferredLeadership experience in a Matrix organization (indirect team management) preferredExperience using AI for business efficiency gains preferredExperience building AI into software or using AI during the course of building software preferredExperience in developing web and mobile experiences preferred