Product Marketing Director, Innovation Solutions

Product Marketing Director, Innovation SolutionsRimini Street, Inc. is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider, achieving better operational outcomes and realizing billions of US dollars in savings used to fund AI and other innovation investments.Rimini Street is looking for an enthusiastic, experienced customer-centric Product Marketing Director, Innovation Solutions who will help propel and advance our growing product and services portfolio. This Product Marketer is responsible for defining how we go to market, creating key sales plays and related content and messaging, campaign strategies, sales tools, product launch, and sales enablement content all in support of developing world-class product strategy and go-to-market execution.As a key Product Marketing lead, you will work cross-functionally to support GTM plans for your area, including support for marketing campaigns, awareness-building, new product releases, and sales enablement. This is a perfect role for someone who is expeditious and wants to be a key contributor in an enthusiastic Marketing department focused on bringing incredible value to businesses while at the same time disrupting the software support and services industry.Essential Duties & Responsibilities:Research and deliver insight on market trends, customer profiles (ICP), buyer journeys, and segmentation translating customer/ market tends to Rimini Street opportunities and GTM plans.Build differentiated positioning and messaging specific to Rimini Street Innovation solutions.Develop and execute the go-to-market strategy for the Innovation Solution portfolio of applications (including the ServiceNow AI Platform), including collaboration with product teams on product strategy and positioning to support, product launches and releases.Develop and maintain a core Bill of Materials (BOM) that communicates the value and capabilities of Rimini Street Innovation solutions to both internal, and external stakeholders.Collaborate with, and cross-functionally lead GTM with Demand Generation, Awareness, Creative, and Content Strategy teams in marketing, as well as Field and Product Management teams.Function as an SME across the organization to support thought leadership and market positioning, and work with field enablement to ensure field confidence and competence in Rimini Street Innovation solutions.Collaborate with Partners to build new market differentiators that streamline, scale, and increase the efficacy of our marketing activities.Education:BS/BA degree required | MBA preferred; open to equivalent work experienceLocation:Remote - USExperience:Minimum of 10+ years' experience of B2B software or SaaS product marketing experienceExperienced working with sales leadership and field sales to support, to enhance the overall sales process and increase the sales team proficiency levels.Proven record of successfully launching, managing, and growing revenue of software products and/or servicesSkills:Analytical thinker with firsthand execution in creating a marketing strategy, go-to-market plans, messaging hierarchy, personas, and foundational product and/or service marketing content.Collaborative with a demonstrated record of working across multiple teams, improving the effectiveness of sales professionals, and developing successful go-to-market strategies.Excellent oral/public speaking and written communication skills with the ability to simplify complex information and concepts across a variety of audiences.Cross-functional leadership w/ product launches, sales enablement, and end-to-end development and execution of supporting marketing strategies.Why Rimini Street?Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring.Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable Federal, State, or Local laws. Rimini Street Inc. offers a comprehensive compensation and benefits package to employees.Compensation is based on role, location, and level of applicable experience.Rimini's target pay for each position is available upon request during the applicant's Interview process.The general salary range for this type of role is 146k - 220k depending on skills and experience.Benefits for US employees include:Medical, Dental, and Vision insuranceDisability insurancePaid Parental Leave401(k) programGenerous Paid time off (PTO)We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing team members. Do you thrive in a fast-paced environment, enjoy growing together, and get excited about learning new skills? Are you looking for an opportunity to make a true impact as part of a team of extraordinary professionals? This is the place for you.Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs:Company: We dream big and innovate boldly.Colleagues: We work with extraordinary people who create a culture of mutual respect and collaboration.Clients: We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service.Community: We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we've made positive impacts in six continents for over 425 charities.Accelerating Company Growth:Nasdaq-listed under ticker symbol RMNI since October 2017Over 5,800 signed contracts to date, including Fortune 500 and Global 100 companiesOver 2,000 team members in 23 countriesUS and international recognition for industry leadership and philanthropic efforts.Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.comPlease Note: Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources. Unsolicited resumes will be ineligible for referral fees.