Ads Measurement Analyst
2 weeks ago
Title: Ads Measurement Analyst II
Location: 100% Remote
Hours: 40 Hours Per Week, Standard Daily M-F Schedule
Type: Contract - 12 Months to Start, Great Chance to Extend Longer Term
Compensation: See Posting for Hourly Rate + Benefits (Medical, Dental, 401K)
Our client is a social media leader with incredible, dynamic culture. As an Ads Measurement Analyst you'll design and execute empirical research to help a variety of Advertising Partners understand and improve the effectiveness of their advertising on the company's social platform. This research will include both analyses for individual clients and to inform the industry as a whole. You'll use learnings from this work to influence the company's internal measurement product and ad product roadmap.
What you’ll do:
- Conduct in-depth standard and custom research studies for the company's partners that analyze advertising effectiveness via a combination of internal and external measurement tools
- Develop research to understand the relative impact of different marketing strategies
- Communicate complex results back to non-technical client audience and influence client measurement thinking
- Work closely with Measurement Leads and our Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns
What we’re looking for:
- 3+ years of digital ads measurement and SQL experience
- Expertise with both Brand Lift and Direct Response ads measurement methodologies
- Experience working directly with Partners to develop campaign measurement strategies
- Solid hands-on experience with measurement solutions, e.g. brand / conversion lift, Marketing Mix Modeling, Multi-Touch Attribution, etc.
- Strong analytical skills and at ease working with spreadsheets and multiple sources of data to turn numbers into insights
- Ability to work cross-functionally with sales teams, product teams, and other members of the Ads Measurement team
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