Digital Marketing Specialist

Digital Marketing SpecialistCompany: Astronics CorporationLocation: Kirkland, WA (Hybrid Work Arrangement)About Astronics Corporation: Astronics Corporation is at the forefront of innovative solutions, providing a dynamic environment for growth and development. We are seeking a skilled Digital Marketing Specialist to lead strategic digital marketing initiatives across our multi-site organization. This role is pivotal in advancing our digital ecosystem, ensuring our websites, catalogs, and campaigns are customer-centric, measurable, and scalable.Position OverviewThe Digital Marketing Specialist will manage Astronics' digital presence, focusing on website management and marketing automation. This role ensures our website aligns with our brand, prioritizes customer experience, facilitates easy discovery of our solutions, and connects with marketing automation to direct requests to the appropriate contacts. This is a collaborative role, partnering with internal teams and external partners.Key ResponsibilitiesWebsite & Digital Ecosystem:Implement marketing automation on the current website for lead routing and collaborate with IT on technical site maintenance during the transition to the new website design and launch.Drive and manage the next-generation website from vendor selection to build, content creation, and launch. Post-launch, own and manage the site and its content.Plan and manage customer-focused product marketing content, guiding prospects and repeat customers through solutions discovery and facilitating requests for quotes and contact.Apply modern UX/UI best practices and content marketing to enhance web visitor experience with SEO/AI readability and engaging customer content.Online Catalog & Click-to-Quote:Create and manage a B2B digital solutions catalog, designed for solutions discovery with a 'click-to-contact' CTA for consultative sales. Ensure the website and digital catalog content is accurate, searchable, and aligned with customer needs.Optimize the use of the marketing automation system for lead management and email marketing, ensuring contact requests are routed to the appropriate sales team with follow-up.Manage and enhance Marketing Automation platform capabilities (HubSpot).Creative & Interactive Content:Maintain and manage content across digital platforms, including the web, marketing automation, email, and social media.Partner with internal and creative teams to plan and produce online content, including videos, images, infographics, and interactive content.Stay informed on content marketing practices and identify and evaluate new tools such as interactive search/configurator tools, digital demos, sales rooms, and AI tools.SEO, AI Visibility & Analytics:Use analytics tools and dashboards to monitor and report on digital marketing performance.Ensure the website is optimized for AEO/GEO/SEO for online discovery.Ensure compliance with global data regulations for websites and marketing databases.Collaboration & Project Management:Manage cross-team initiatives, ensuring clear communication and collaboration on programs, deadlines, deliverables, and results tracking.Act as the key facilitator and communicator for digital marketing across marketing, sales, product, and leadership teams for approvals, workflows, and project updates.Document processes and create playbooks for scaling digital capabilities.Manage vendor and agency relationships.Required Qualifications7+ years of experience in B2B digital marketing. Hands-on experience managing corporate B2B websites and marketing automation platforms, such as HubSpot. Experience managing multi-site website ecosystems with customer-focused journeys. Proficiency in running email marketing programs and marketing campaigns. Familiarity with eCommerce, digital product catalogs, contact workflows, and customer enablement tools. Project experience with AI tools and knowledge of SEO and AI search optimization. Proficiency in analytics/reporting tools. Strong project management, communication, and vendor coordination skills. Proficiency with the Microsoft 365 ecosystem, including MS Teams.Preferred QualificationsContinuous learner, staying current on trends in marketing, AI, and brand storytelling. Collaborative team player with a bias for action. Experience in B2B industrial or aerospace industries. Experience in content creation (design, video, writing). Social media management skills.Employment Eligibility RequirementsMust be a US Person under ITAR to be eligible. Employment is contingent on successfully passing a pre-employment background screen and drug test, including cannabis screening.Compensation and BenefitsSalary Range: $94,208 - $141,313 per year (Mid-point: $117,760 per year). In most cases, new hires will be positioned closer to the mid-point of the range. Astronics also offers a highly competitive Quarterly Profit Sharing Bonus. Benefits include health, dental, vision, disability, and life insurance, FSA, HSA, and voluntary coverage options. 401K & Employee Stock Purchase Plan. Employee Assistance Program and work/life balance culture. Generous Paid Time Off (starting at 120 hours) and 12 Paid Holidays.Join Astronics Corporation and become part of a team dedicated to innovation and excellence in digital marketing. Apply today